UX Design

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

Modern web animation technology has matured significantly. However, designers should tread carefully and only add animation to a website if it meaningfully enhances the user experience.

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

Are the hazards worth it when designers turn into web design trend-chasers? Web design trends, if not considered carefully and implemented with caution, could lead to several common UX mistakes.

SaaS apps are among the most complex software written, but there are UX principles that can make any SaaS product a success. Learn to reduce churn and engage users with UX best practices for SaaS.

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

Small words matter. Effective UX microcopy can help UX designers create digital products that are more useful, engaging, and simple to use. Here are several examples of good (and bad) microcopy.

By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?

CX design encompasses every interaction a customer has with a business. UX may shape the moment, but CX shapes the memory through digital products, physical spaces, support channels, social platforms, and personalized touchpoints. To create cohesive experiences that fulfill a brand’s promise, brand designers must adopt a CX design mindset.

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

Data visualization and dashboard design is both an art and a science. The correct use of dashboard UX and graphical excellence principles turn ordinary graphics into extraordinary experiences.

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

Once designers better understand how people’s minds work with imagery, they are able to create better products that really make sense in a person’s life, while positively affecting the business itself.

Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.