Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Design Process: Is It Objective or Subjective?

The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different.

6-minute readContinue Reading
Bronwen Rees

Bronwen Rees

Bronwen is a designer from London with experience in both brand and digital design. Her passion lies in learning and evolving her skills.

Why Startups Need a Styleguide

The top five reasons why creating a styleguide early is especially important for startups in spite of the inherent challenges.

10-minute readContinue Reading
Benoît Chabert

Benoît Chabert

Benoît creates digital apps. He helps startups create unified design systems and acquire new users through new product designs.

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The End of Web Forms

Reflections on the disappearance of web forms. How mobile biometrics could unlock a personal data vault that provides what’s necessary, killing forms entirely.

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Death to the Wireframe. Straight to High Fidelity!

In many product design scenarios, wireframes may not be necessary, and skipping them altogether may cut down on confusion and save a lot of time.

12-minute readContinue Reading
Jen Randolph

Jen Randolph

Jen has a decade of experience designing award-winning experiences for top agencies, brands, and startups such as Nike, P&G, and R/GA.

The 5-step Process for Turning a Blog Into a High-conversion Funnel

Blog publishers hope to turn their blog into an effective sales and marketing tool. Here are some useful examples that show how to design a high-conversion funnel for a blog and make it a success.

10-minute readContinue Reading
Peter Davis

Peter Davis

Peter is a UI/UX designer, digital marketing consultant, and brand strategist. His experience spans clients of all sizes and industries.

How to Create Custom Fonts: 7 Steps and 3 Case Studies

Designers love to hate some fonts. We’re introducing a simple process and seven easy steps that can quickly transform a typeface into something better and can turn a font into a beautiful logotype.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Turning Usability Testing Data Into Action

Usability testing reveals the challenges users face when navigating and interacting with your product. Discover an efficient way to collect, analyze, and put usability data into action.

10-minute readContinue Reading
Carlos Rosemberg

Carlos Rosemberg

Carlos is a UX strategist, researcher, and designer who creates digital products for numerous industries, including banking, healthcare, and e-commerce. He has partnered with companies such as IBM and Instituto Atlântico.

Persuasive Design: Using Advanced Psychology Effectively

Persuasive design isn’t evil. It’s a tool, and like any tool, it can be misused. However, with the right research and thoughtful application, it can be a valuable addition to any designer’s toolkit.

7-minute readContinue Reading
Bronwen Rees

Bronwen Rees

Bronwen is a designer from London with experience in both brand and digital design. Her passion lies in learning and evolving her skills.

How to Conduct Usability Testing in Six Steps

User testing is easy and inexpensive and will substantially improve product designs. The insights gained from observing how people use a digital product are well worth it, as outlined in this six-step process.

10-minute readContinue Reading
Jan Roose

Jan Roose

Jan is a product and UX designer who specializes in AI, mobile and web apps, and gaming. He has built innovative digital products for more than 50 organizations, including Coca Cola, Foxconn, and Bang and Olufsen.

A Rant Against Pretty App Designs

Some designers make the mistake of designing products for their own vanity, focusing on the veneer instead of designing great UX. But designing for usability and delight brings greater benefits.

11-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

How to Create Custom Loading Animations to Decrease Bounce Rates

Nobody likes staring at an empty screen while content loads. A well-crafted animation helps people stay engaged while they wait. This tutorial will show how loading animations can be done with ease.

7-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

Design for Emotion to Increase User Engagement

When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users.

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

How to Quickly Turn Boring Icons into Original Masterpieces

Why use the same tired icon sets for every single project? Follow this guide to learn how to add visual depth and intrigue to your icons and make them unique to the product they represent.

5-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

10 Videos All Designers Should Watch

From the great industrial designer Dieter Rams explaining his principle of design to Adam Grant discussing the habits of original thinkers, we’ve curated a list of our favorite design videos.

< 5-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.

A Step-by-Step Guide to UI Animation With Principle and Sketch

Animated UI elements improve the user experience, but how exactly are they made? These short tutorial videos demonstrate the most effective animation techniques using Principle for Mac.

9-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects users’ needs and goals to deliver strategic solutions for companies like Adobe and Google.

Anticipatory Design: How to Create Magical User Experiences

Anticipatory design is the UX technique of simplifying processes and responding to user needs one step before they actually express those needs, simplifying user decisions and leading to magical experiences.

7-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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