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Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

In the past five years, Blue Apron has brought meal kits to the masses and commands a 40% market share in the USA. Yet all is not rosy; its financial losses have continually accelerated and it has ceded 17% of its market share in the past year.

Amazon buying Whole Foods on the eve of its 2017 IPO could have just been bad luck, or prescient signs of what’s to come for Blue Apron. This article looks at ways that the business can get its house in order and win back the Millennial kitchen.

AppExchange offers some solid wins for any company using Salesforce.

In this article, Freelance Salesforce Developer Fahad Munawar Khan explains how easy it is to get up and running with Salesforce AppExchange, and reveals some apps that are must-haves for any enterprise looking to boost their productivity.

TensorFlow makes implementing deep learning on a production scale a breeze. However, understanding its core mechanisms and how dataflow graphs work is an essential step in leveraging the tool’s power.

In this article, Toptal Freelance Software Engineer Oliver Holloway demonstrates how TensorFlow works by first solving a general numerical problem and then a deep learning problem.

Design frameworks help designers work more efficiently by utilizing reusable UI components. We shed light on how to create and use one using Sketch symbols (includes a free Sketch UI framework).

Retail investors have had a rough year. The SPDR S&P Retail ETF has underperformed the S&P 500 by nearly 30 percentage points. From eCommerce shifts to higher gas prices, there are plenty of arguments to be made against retail. Yet, there are a couple reasons to be jolly heading into the holiday season that few are talking about.

In this article, Elizabeth Hanano, CFA suggests that low expectations combined with lesser-known tailwinds indicate it may be time to dip a toe back into the retail pond.

Any piece of code that has no tests is said to be legacy code according to Michael Feathers. Therefore, one of the best ways to avoid creating legacy code is using test-driven development (TDD).

While there are many tools available to create unit tests in JavaScript, in this post, we will use Jest and Enzyme to create a React.js component with basic functionality using TDD.

Since their emergence in the early 2000s, Sovereign Wealth Funds (SWF) have been met with both curiosity and trepidation, existing somewhere between return-maximizing asset manager and clandestine government agency.

This article takes us into the $7.4 trillion world of the SWF, shedding light on objectives, ambitions, and mandates as well as allocation strategies.

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

Financial purists have long questioned whether corporate, environmental, and social initiatives benefit the bottom line and how to quantify their impact.

In this article, we put aside motive—of genuine altruism or self interest—and philosophical debates around moral obligation. Instead, we examine the results of studies around whether corporate responsibility initiatives positively impact profitability, examples of companies that have implemented such measures successfully, and recommendations for those looking to do so.

Web design is changing. Minimalist web design has been the reigning approach for years, but brutalist design is gaining in popularity. Despite its inelegant clutter and raw functionality, brutalist design may be taking over the web.