Toptal Design Expert
Customer Journey Maps: What They Are and How to Build One
Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

Bree Chapin
Bree is a passionate designer and problem solver with 10+ years of experience in product and UX/UI design for web and native mobile applications. She creates compelling, human-focused experiences delivered through clean, minimalist UI.
How to Design an Effective Landing Page
Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

Stelian Subotin
Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.
Great Questions Lead to Great Design: A Guide to the Design-thinking Process
Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

Jorge Juan Perales
Jorge Juan has designed successful digital products for over a decade. He loves fast-moving teams and delivering great value to users.
Brutalist Web Design, Minimalist Web Design, and the Future of Web UX
Web design is changing. Minimalist web design has been the reigning approach for years, but brutalist design is gaining in popularity. Despite its inelegant clutter and raw functionality, brutalist design may be taking over the web.

Pascal Potvin
With 12 years in UI/UX and creative direction, Pascal has delivered immersive experiences, led design teams for Sony, Fox, Disney, and more.
Dashboard Design: Considerations and Best Practices
Dashboards are a unique and powerful way to present data-based intelligence using data visualization techniques. This post looks at the fundamental dashboard design principles that lie at the heart of every successful dashboard.

Stelian Subotin
Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.
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New Realities: VR, AR, MR, and the Future of Design
By leveraging new and emerging technologies like AI, AR, VR, and MR, designers have fresh and exciting opportunities ahead in designing future products.

Himanshu Bharadwaj
Himanshu is a digital art-director who crafts innovative UX/UI for worldwide brands like Nikon, Samsung, IBM, and Sirius.
30 Days of Design: A Branding Case Study
We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.

Ivona Petrovic
Ivona specializes in all facets of web, from UX/UI to branding and illustration. She values learning and transparent communication.
Augmented Reality vs. Virtual Reality vs. Mixed Reality: An Introductory Guide
Despite having many things in common, virtual, augmented, and mixed reality are not the same. Learn the essential differentiators and design considerations for these promising cousin technologies.

Tidjane Tall
Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.
Think S.M.A.R.T. When Defining Business Goals for Your Next UX Project
Designers must frame a problem and identify a solution while also impacting the client’s bottom line. The S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.

Matteo di Pascale
Matteo is a UX/UI designer and creative director. He’s founded two startups and worked for brands like Samsung, Whirlpool, and OnePlus.
Prototyping with Real Data – A Framer Tutorial
Prototyping with real data can be compared to building something out of LEGO: Instead of working with imaginary, loose shapes, we can use existing components out of the box and build something real.

Wojciech Dobry
Wojciech is a product designer and web designer with eight years of experience. He’s passionate about typography and sound design.
TV UI Design: Working with White Space
White space is an often overlooked and underutilized element in many TV UI designs. However, using white space intentionally improves comprehension and focus and enhances the user’s experience.

Pascal Potvin
With 12 years in UI/UX and creative direction, Pascal has delivered immersive experiences and led design teams for Sony, Fox, Disney, etc.
Future UI Design Without Buttons
Why do we still use buttons in our user interfaces? Technology has come so far and offers so many possibilities, there is no longer any reason to force our users to click the tiny rectangles we call “buttons.”

Wojciech Dobry
Wojciech is a product designer and web designer with eight years of experience. He’s passionate about typography and sound design.
Dark UIs. The Good and the Bad. Dos and Don’ts.
Dark-themed UIs can be dramatic, stylish, and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls that every designer would be wise to keep in mind.

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
Adobe XD vs. Sketch – Which UX Tool Is Right for You?
After years without a dedicated UX tool and the space owned by Sketch, InVision, and Figma, Adobe started developing XD. Let’s look at XD and how it compares with Sketch, the market’s dominant choice.

Sérgio Estrella
With a decade of experience in UI/UX, Sérgio has worked in a wide range of industries such as education, enterprise, and entertainment.
The 10 UX Deliverables Top Designers Use
Regardless of the environment, UX professionals need a set of deliverables to help facilitate communication, document work and provide artifacts. Here are 10 of the most common UX deliverables.

Miklos Philips
Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.
Things You Might Not Know About Typography in Sketch
When working with typography, Sketch comes up short, especially when you compare it with the most popular design tools out there. In this article, we’ll give you quick tips to compensate for its shortcomings with typography.

Wojciech Dobry
Wojciech is a product designer and web designer with 8 years of experience.
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