Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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How to Conduct an Effective Design Sprint

A design sprint is a methodology used to validate ideas through design, prototyping, user testing, and collaboration in only five days, offering a more structured, effective approach to creative thinking.

9-minute readContinue Reading
Ondřej Dostál

Ondřej Dostál

For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.

Who Knew Adobe CC Could Wireframe?

Wireframing is a major step in designing any user interface, whether a website, application, or software product. Apps in the Adobe CC suite can be used to create wireframes for an efficient workflow.

16-minute readContinue Reading
Ivana Miličić

Ivana Miličić

Ivana is a visual designer with over 15 years of experience, an Adobe Certified Instructor, and Algebra University College Asst. Lecturer.

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Product Strategy: A Guide to Core Concepts and Processes

In this age of lean startups, designers often find themselves in stretch roles where they are in charge not only of a product’s design but also of coming up with the type of product to build.

8-minute readContinue Reading
Tanya Junell

Tanya Junell

Tanya is a product design and UX strategist bringing human-centered design solutions to high-growth edtech, lifestyle, and financial brands.

Emotional Branding for Sustainable Product Design

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11-minute readContinue Reading
Danielle Thompson

Danielle Thompson

Danielle is a seasoned UX/UI product designer. She has worked with industry leaders like Royal Bank of Canada, Nucleus Intercom, and Chegg.

CMS Web Design: A Guide to Dynamic Content Applications

A lion’s share of websites and apps in the online media space are powered by content management systems (CMS). The optimal way to design for these applications is putting content first, style second.

12-minute readContinue Reading
Ian Spangler

Ian Spangler

Ian has served as a designer and creative technologist, with a refined skill set in designing dynamic, content-driven web applications.

Visual design experiments often become popular design trends and suddenly they are seen everywhere. Here are a number of hot graphic design trends and some of the top tutorials on how to create them.

8-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Never Call Yourself a UI Designer: UI is UX

UI and UX are two design terms that often get used in the wrong context. Designers who call themselves “UI designers,” or design for trends rather than users, could be harming their reputation.

7-minute readContinue Reading
Daniel Schwarz

Daniel Schwarz

Daniel is a designer and developer by background, but also a 3x author, a collaborator with Adobe and InVision, and a design blog editor.

The Fundamentals of Website Redesign – A Case Study

Polished design wireframes are great but don’t reveal the work that goes into research and content organization. See how a thorough approach to early project planning leads to successful website redesign.

12-minute readContinue Reading
Alex Gurevich

Alex Gurevich

Alex has led a design agency that provided UX/UI design, branding, marketing, and development services for clients in various industries.

UX Testing for the Masses: Keep It Simple and Cost-effective

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

11-minute readContinue Reading
Ruaridh Currie

Ruaridh Currie

Ruaridh is an award-winning UX/UI designer and creative director with 14 years of experience designing for a variety of well-known brands.

Design Psychology and the Neuroscience of Awesome UX

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊

8-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Responsive Design: Best Practices and Considerations

The market share for mobile and desktop browsing is about 50/50. For designers, this means responsive design is more important than ever, as users expect a seamless experience across all platforms and screen sizes.

10-minute readContinue Reading
Daniel Schwarz

Daniel Schwarz

Daniel is a designer and developer by background, an author, and a collaborator with Adobe and InVision.

The Value of User Research

Unlock the full potential of your product’s UX with the power of user research. Find out how data analytics, user reviews, customer interviews, market research, and usability testing can transform design solutions to exceed your audience’s expectations.

11-minute readContinue Reading
Frauke Seewald

Frauke Seewald

Frauke is a senior UX designer and user researcher with a background in psychology. Her ability to craft user-centric design solutions comes from years of experience in UX research and a deep understanding of what users need and want. She has worked with companies such as Swisscom, Telus, and Crealogix.

How to Conduct Effective UX Research: A Guide

Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

11-minute readContinue Reading
Ivan Annikov

Ivan Annikov

Ivan is a full-stack product designer and UI/UX expert who specializes in cross-platform SaaS products and business tools for enterprise and SMBs. He has held many roles over his two decades in the field, including head of design at LeadGenius, a Y Combinator company that builds sales automation tools for companies such as Google and IBM.

Wearable Technology: How and Why It Works

The wearable technology revolution is shifting our long-established patterns of how we utilize data in our daily lives and social interactions. In many ways, it’s a lot more personal.

9-minute readContinue Reading
Antonio Autiero

Antonio Autiero

Antonio is a digital art director and UX designer with experience in information architecture, brand development, and product design.

A Practical Approach to Gamification Design

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

13-minute readContinue Reading
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The Comprehensive Guide to Information Architecture

As a standard part of the UX process, designers create information architecture when building products. Learn about information architecture—how designers and product managers build an IA using design principles, as well as IA tools and best practices.

8-minute readContinue Reading
James Pikover

James Pikover

James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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