Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Icon Usability and Design Best Practices

The ultimate aim of icon design is to enhance the user experience. But what does that look like and how can UI designers ensure that the icons they make will be easily understood?

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Use Your Inspiration: A Guide to Mood Boards

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

9-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

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The True ROI of UX: B2B Redesign Case Studies

UX designers often need to convince company executives on the ROI of a UX redesign initiative. Here are some real-life B2B redesign case studies a UX team identified in order to make a compelling case.

7-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

The Ultimate Guide to E-commerce Website Design

Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This comprehensive guide walks us through the best practices.

12-minute readContinue Reading
Yej Lee

Yej Lee

Yej is an award-winning app designer with multi-platform experience spanning iOS, Android, wearables, responsive web, and more.

Data Visualization: Best Practices and Foundations

Data visualization is a coherent way to visually communicate quantitative content. Depending on its attributes, data may be represented in different ways, such as line graphs and scatter plots.

8-minute readContinue Reading
Mayra Magalhaes Gomes

Mayra Magalhaes Gomes

Mayra is an illustrator, graphic designer, and web designer, providing solutions for Canon, Salesforce, and Johnson & Johnson. With more than 10 years of experience, she creates solutions to fit any company’s needs—from simple and complex.

Shopify Design Tips and UX Best Practices

Shopify merchants have achieved more than $40 billion in sales, but with poorly executed UX design being one of the biggest contributors to abandoned checkouts, it’s clear that superior UX can boost this statistic even further.

7-minute readContinue Reading
Stan Prysiazhniuk

Stan Prysiazhniuk

Stan is a UX/UI consultant who specializes in eCommerce. His ultimate goal is to provide a concrete ROI for his clients.

The True ROI of UX: Convincing the Executive Suite

UX designers often need to persuade executives on the ROI of a UX initiative. In this example scenario, the UX team presented the projected ROI of a UX redesign to make a convincing case.

9-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

UX and the Importance of Web Accessibility

The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

9-minute readContinue Reading
Laura Geley

Laura Geley

Laura is a senior UX/UI designer and a member of the prestigious Awwwards jury. She specializes in UX solutions for eCommerce.

Sharpen Your Skills: The Value of Multidisciplinary Design

Want to become a phenomenal designer? Take a multidisciplinary design approach and study the methods of other design disciplines.

9-minute readContinue Reading
Peter Varadi

Peter Varadi

Peter has four years of professional experience in digital interface design, typography, and graphic design with a user-centered approach.

Master Your Craft With These Top UX Tools

When having the right UX tools is the crucial difference between having a highly effective design workflow and one that’s slow and unproductive, it’s important to stay up to date with the latest tools.

10-minute readContinue Reading
Olha Bahaieva

Olha Bahaieva

A six-time winner in international design contests, Olha comes to Toptal with more than five years of experience in web and UI/UX design.

Mobile App Design Best Practices and Mistakes

Following some basic mobile app design best practices and avoiding the most common mistakes will help designers create apps that live past the crucial 90-day mark when 71% are abandoned.

9-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Leveraging Mental Models in UX Design

Users form mental models around how products should work through use. In order to design for maximum usability, designers need to understand and leverage users’ mental models.

11-minute readContinue Reading
Scott Benson

Scott Benson

Scott has more than a decade of experience in UX/UI design and front-end development and is a Google Analytics certified professional.

Meaningful Design and the Art of Delightful UX

Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

7-minute readContinue Reading
Kaushik Ghosh

Kaushik Ghosh

Kaushik is an experienced UX architect and UI designer for many global IT heavyweights, including Microsoft, Intel, Intuit, T-Mobile, Cisco.

Art vs Design – A Timeless Debate

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

14-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Typeface Styles for Web and Print Design

No matter what design discipline you are working in—whether it’s visual design, UX, or traditional print—typefaces are essential elements of virtually every bit of design produced.

12-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

UI Design Best Practices and Common Mistakes

The most progressive and interesting designers steer clear of visually stale design solutions and ditch restrictive rules by learning UI design best practices and avoiding common design mistakes. 🔊

10-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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