The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.
Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.
Design frameworks help designers work more efficiently by utilizing reusable UI components. We shed light on how to create and use one using Sketch symbols (includes a free Sketch UI framework).
Wojciech is a product designer and web designer with eight years of experience. He’s passionate about typography and sound design.
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Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.
Jorge Juan has designed successful digital products for over a decade. He loves fast-moving teams and delivering great value to users.
Web design is changing. Minimalist web design has been the reigning approach for years, but brutalist design is gaining in popularity. Despite its inelegant clutter and raw functionality, brutalist design may be taking over the web.
With 12 years in UI/UX and creative direction, Pascal has delivered immersive experiences, led design teams for Sony, Fox, Disney, and more.
Dashboards are a unique and powerful way to present data-based intelligence using data visualization techniques. This post looks at the fundamental dashboard design principles that lie at the heart of every successful dashboard.
Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.
A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
By leveraging new and emerging technologies like AI, AR, VR, and MR, designers have fresh and exciting opportunities ahead in designing future products.
Himanshu is a digital art-director who crafts innovative UX/UI for worldwide brands like Nikon, Samsung, IBM, and Sirius.
Emojis are universal symbols of expression, transcending cultural and linguistic divides. As technology continues to advance, designers will be the ones to define the next evolution of human communication.
Julie specializes in art direction, branding, and illustration, and she’s co-founder of an iOS app called COSIMO.
We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.
Ivona specializes in all facets of web, from UX/UI to branding and illustration. She values learning and transparent communication.
Despite having many things in common, virtual, augmented, and mixed reality are not the same. Learn the essential differentiators and design considerations for these promising cousin technologies.
Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.
Designers must frame a problem and identify a solution while also impacting the client’s bottom line. The S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.
Matteo is a UX/UI designer and creative director. He’s founded two startups and worked for brands like Samsung, Whirlpool, and OnePlus.
Prototyping with real data can be compared to building something out of LEGO: Instead of working with imaginary, loose shapes, we can use existing components out of the box and build something real.
Wojciech is a product designer and web designer with eight years of experience. He’s passionate about typography and sound design.
White space is an often overlooked and underutilized element in many TV UI designs. However, using white space intentionally improves comprehension and focus and enhances the user’s experience.
With 12 years in UI/UX and creative direction, Pascal has delivered immersive experiences and led design teams for Sony, Fox, Disney, etc.
Why do we still use buttons in our user interfaces? Technology has come so far and offers so many possibilities, there is no longer any reason to force our users to click the tiny rectangles we call “buttons.”
Wojciech is a product designer and web designer with eight years of experience. He’s passionate about typography and sound design.
Dark-themed UIs can be dramatic, stylish, and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls that every designer would be wise to keep in mind.
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
After years without a dedicated UX tool and the space owned by Sketch, InVision, and Figma, Adobe started developing XD. Let’s look at XD and how it compares with Sketch, the market’s dominant choice.
With a decade of experience in UI/UX, Sérgio has worked in a wide range of industries such as education, enterprise, and entertainment.
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