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Big Data: Prescription for the Pharmaceutical R&D Plight

Pharma R&D is a notoriously long and arduous process, and it can take more than 10 years and $2.6 billion to bring a single drug to market. Among the biggest players, the return on investment for R&D fell to 3.7% in 2016. However, a solution could be data analytics, which enhances and accelerates drug development.

This article examines the current state of drug development, and how big data can improve its different components: drug discovery, clinical trial design, and adverse drug reaction detection.

10-minute readContinue Reading
Melissa Lin

Melissa Lin

Tips to Attract, Manage, and Retain Software Developers

What makes software developers tick? With this theme in mind, we will present some ways to retain employees that we have identified in successful software development teams.

10-minute readContinue Reading
Fernando Martinez

Fernando Martinez

Customer Journey Maps: What They Are and How to Build One

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

10-minute readContinue Reading
Bree Chapin

Bree Chapin

Getting Started With TensorFlow: A Machine Learning Tutorial

TensorFlow is more than just a machine intelligence framework. It is packed with features and tools that make developing and debugging machine learning systems easier than ever.

In this article, Toptal Freelance Software Engineer Dino Causevic gives us an overview of TensorFlow and some auxiliary libraries to debug, visualize, and tweak the models created with it.

19-minute readContinue Reading
Dino Causevic

Dino Causevic

How to Design an Effective Landing Page

Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

10-minute readContinue Reading
Stelian Subotin

Stelian Subotin

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Meal Kit Industry Blues: How Can Blue Apron Lift Its Malaise?

In the past five years, Blue Apron has brought meal kits to the masses and commands a 40% market share in the USA. Yet all is not rosy; its financial losses have continually accelerated and it has ceded 17% of its market share in the past year.

Amazon buying Whole Foods on the eve of its 2017 IPO could have just been bad luck, or prescient signs of what’s to come for Blue Apron. This article looks at ways that the business can get its house in order and win back the Millennial kitchen.

13-minute readContinue Reading
Michael Yarmo

Michael Yarmo

Quick Wins in the Enterprise With Salesforce AppExchange

AppExchange offers some solid wins for any company using Salesforce.

In this article, Freelance Salesforce Developer Fahad Munawar Khan explains how easy it is to get up and running with Salesforce AppExchange, and reveals some apps that are must-haves for any enterprise looking to boost their productivity.

5-minute readContinue Reading
Fahad Munawar Khan

Fahad Munawar Khan

From Solving Equations to Deep Learning: A TensorFlow Python Tutorial

TensorFlow makes implementing deep learning on a production scale a breeze. However, understanding its core mechanisms and how dataflow graphs work is an essential step in leveraging the tool’s power.

In this article, Toptal Freelance Software Engineer Oliver Holloway demonstrates how TensorFlow works by first solving a general numerical problem and then a deep learning problem.

10-minute readContinue Reading
Oliver Holloway

Oliver Holloway

How to Build an Effective Design Framework (Includes a Free Sketch UI Framework)

Design frameworks help designers work more efficiently by utilizing reusable UI components. We shed light on how to create and use one using Sketch symbols (includes a free Sketch UI framework).

10-minute readContinue Reading
Wojciech Dobry

Wojciech Dobry

2017 Holiday Spending Forecast: Will Be Better Than Expected

Retail investors have had a rough year. The SPDR S&P Retail ETF has underperformed the S&P 500 by nearly 30 percentage points. From eCommerce shifts to higher gas prices, there are plenty of arguments to be made against retail. Yet, there are a couple reasons to be jolly heading into the holiday season that few are talking about.

In this article, Elizabeth Hanano, CFA suggests that low expectations combined with lesser-known tailwinds indicate it may be time to dip a toe back into the retail pond.

13-minute readContinue Reading
Elizabeth J. Howell Hanano, CFA

Elizabeth J. Howell Hanano, CFA

Test-driven React.js Development: React.js Unit Testing with Enzyme and Jest

Any piece of code that has no tests is said to be legacy code according to Michael Feathers. Therefore, one of the best ways to avoid creating legacy code is using test-driven development (TDD).

While there are many tools available to create unit tests in JavaScript, in this post, we will use Jest and Enzyme to create a React.js component with basic functionality using TDD.

7-minute readContinue Reading
Alonso Ayala Ortega

Alonso Ayala Ortega

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