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Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7-minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

3 Bold Predictions for the Real Future of Virtual Work

Pandemic-necessitated remote work arrangements brought the office and all of its pitfalls into the home. The future of virtual work will look entirely different.

7-minute readContinue Reading
Matthew M.F. Miller

Matthew M.F. Miller

Using Microsoft Clarity to Better Understand Users

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

6-minute readContinue Reading
Ahmed Osman

Ahmed Osman

Crypto Exchange Wars: How Coinbase Stacks Up Against Its Rivals

Coinbase is among the hundreds of cryptocurrency exchanges that have sought to fill a gap left by the mainstream, for years offering investors the only platforms for investing in Bitcoin and other tokens. However the industry has matured, and the mainstream is warming up to crypto, making the exchange business hotly contested and challenging leaders like Coinbase.

6-minute readContinue Reading
Michael J. McDonald

Michael J. McDonald

Embracing an “Aha!” Moment: Building Trust to Effect Change

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7-minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

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Solving Bottlenecks With SQL Indexes and Partitions

Indexes and partitioning can help with SQL performance, but they’re not cure-alls. Through everyday examples of date range and LIKE queries, find out how to “think like an RDBMS” to make yours run faster.

14-minute readContinue Reading
Mirko Marović

Mirko Marović

A Deep Dive Into NgRx Advantages and Features

NgRx is a popular Angular state management library, but to unlock its full potential developers may require a few new skills.

In this article, Toptal Full-stack Developer Luka Onikadze explains why he became an NgRx admirer after starting off as a skeptic.

18-minute readContinue Reading
Luka Onikadze

Luka Onikadze

The Right Mix: Blending Remote Cultures After a Merger or Acquisition

Bringing together two businesses and their distinct cultures can be especially tricky when workforces are remote. Cultural due diligence and active listening can help ensure a unified operation.

6-minute readContinue Reading
June Bell

June Bell

Toptal Webinar: How to Build and Scale a Remote Engineering Team

Building and scaling engineering teams is more complicated than just hiring additional people. As teams grow, everything has to change.

In the latest on-demand Toptal Webinar, our Vice President of R&D Bozhidar Batsov and Chief People Officer Michelle Labbe discuss how to build and scale best-in-class engineering teams.

< 5-minute readContinue Reading
Toptal Publications

Toptal Publications

Scrum Master vs. Agile Coach: Why Successful Transformations Need Both

During an Agile transformation, leaders often assume that the Agile coach role can be undertaken by a Scrum master. While they share similar traits, these roles have scopes that differ greatly.

6-minute readContinue Reading
Tony Amos

Tony Amos

How to Lead Fewer, Better Meetings in 2021 and Beyond

Author Daniel Stillman shares tips every leader needs to improve the organizational communication issues plaguing suddenly remote teams.

6-minute readContinue Reading
Matthew M.F. Miller

Matthew M.F. Miller

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