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How to Design for Maximum Product Trust

We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.

6-minute readContinue Reading
Mayank Sharma

Mayank Sharma

Running a Successful North Star Metric Workshop for Product Teams

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

8-minute readContinue Reading
Katie Shevlin

Katie Shevlin

Building a Node.js/TypeScript REST API, Part 3: MongoDB, Authentication, and Automated Tests

Our Express.js REST API series ends with a bang! Learn how to add a Dockerized MongoDB instance, Mongoose, JWT authentication, user permissions, and automated testing with Mocha, Chai, and SuperTest.

37-minute readContinue Reading
Marcos Henrique da Silva

Marcos Henrique da Silva

React SEO Strategies and Best Practices

While React is often lauded for making front-end development more efficient, this popular library can be problematic for search engines.

In this article, Toptal data visualization engineer Vineet Markan examines why React is challenging for SEO and outlines what software engineers can do to improve the search rankings of React websites.

13-minute readContinue Reading
Vineet Markan

Vineet Markan

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7-minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

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3 Bold Predictions for the Real Future of Virtual Work

Pandemic-necessitated remote work arrangements brought the office and all of its pitfalls into the home. The future of virtual work will look entirely different.

7-minute readContinue Reading
Matthew M.F. Miller

Matthew M.F. Miller

Using Microsoft Clarity to Better Understand Users

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

6-minute readContinue Reading
Ahmed Osman

Ahmed Osman

Crypto Exchange Wars: How Coinbase Stacks Up Against Its Rivals

Coinbase is among the hundreds of cryptocurrency exchanges that have sought to fill a gap left by the mainstream, for years offering investors the only platforms for investing in Bitcoin and other tokens. However the industry has matured, and the mainstream is warming up to crypto, making the exchange business hotly contested and challenging leaders like Coinbase.

6-minute readContinue Reading
Michael J. McDonald

Michael J. McDonald

Embracing an “Aha!” Moment: Building Trust to Effect Change

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7-minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Solving Bottlenecks With SQL Indexes and Partitions

Indexes and partitioning can help with SQL performance, but they’re not cure-alls. Through everyday examples of date range and LIKE queries, find out how to “think like an RDBMS” to make yours run faster.

14-minute readContinue Reading
Mirko Marović

Mirko Marović

A Deep Dive Into NgRx Advantages and Features

NgRx is a popular Angular state management library, but to unlock its full potential developers may require a few new skills.

In this article, Toptal Full-stack Developer Luka Onikadze explains why he became an NgRx admirer after starting off as a skeptic.

18-minute readContinue Reading
Luka Onikadze

Luka Onikadze

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