Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Digital Banking Innovation in the Age of Disruption

To understand the recent decline in prominence of large banking conglomerates we must first understand the innovation history of the industry. This provides clues towards the paths banks must take for an innovative future.

11-minute readContinue Reading
Nirvikar Jain

Nirvikar Jain

Nirvikar has helped raise $20+ billion of capital and built lines of business as an experienced CEO, banker, and strategist.

Level Up: A Guide to Game UI (with Infographic)

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

< 5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

How Digital Transformations Succeed

This piece provides a starting point for understanding digital transformation and creating an effective strategy, with case studies, research, and a six-part framework for success.

13-minute readContinue Reading
Toptal Research

Toptal Research

Toptal is an exclusive network of the world’s top freelance developers, designers, management consultants, product managers, and project managers.

How to Create an SSO Button – A Flask Login Tutorial

Single sign-on is great for users, sparing them from memorizing yet another password; for businesses, removing frictio; and for developers, since less code means less things that can go wrong.

In this Flask login tutorial, we’ll write a step-by-step guide to add a SSO login button into a Flask application with SimpleLogin and Facebook as an identity provider.

6-minute readContinue Reading
Son Nguyen Kim

Son Nguyen Kim

Son is highly skilled with software engineering and ML algorithms and always tries hard to tackle problems with a simple approach.

Subject Line: How to Approach Email Design

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Don’t Listen to Customers—Why User Research Matters

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

8-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Green for Takeoff: Inside the Electric Airplane Industry

Will electric airplanes dramatically reduce fuel costs, save the environment, and jumpstart the dying regional industry? In this article, we examine why electric airplanes are having their moment in the sun. We size the market, take bets on the winning players, investigate the challenges in current technologies, and take a guess at when you’ll be flying in an electric plane.

14-minute readContinue Reading
Elizabeth J. Howell Hanano, CFA

Elizabeth J. Howell Hanano, CFA

Elizabeth was an equity research analyst on both the buyside and sellside before transitioning to freelancing where she specializes in market research and valuation.

Calm Before the Storm

The company behind the world’s leading meditation app found itself in a decidedly non-calming situation when an outage revealed an immediate need for a new system.

< 5-minute readContinue Reading
Tasha Huebner

Tasha Huebner

Tasha is a communications, marketing, and strategy expert working with companies to create insightful and thought-provoking messaging to help them grow their businesses.

What CSS Developers Do and Why You Need One

Most websites today rely on CSS to deliver more style and polish, but the sheer popularity of CSS is causing many people to take it for granted and overlook its importance.

In this article, Toptal UI Developer Silvestar Bistrović explains this disconnect and outlines why you need a true CSS specialist rather than a jack of all trades.

8-minute readContinue Reading
Silvestar Bistrović

Silvestar Bistrović

Silvestar is a web developer, CSS craftsman, WordPress theme expert, and JAMstack enthusiast. He enjoys creating fast, streamlined sites.

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