Tools and Tutorials

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Machine Language: A Guide to Chatbot Terminology (With Infographic)

Chatbots have unique abilities that humans don’t. When we regard them as tools, they provide business opportunities humans can’t. Unfortunately, when it comes to chatbot terminology, confusion reigns.

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Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Mini Tutorial – Leveraging Figma’s Features for the Entire Design Process

Can one program handle the entire digital product design process? Learn how Figma, a web-based interface design tool, promotes collaboration, iteration, and documentation throughout the design process.

8-minute readContinue Reading
Manuele Capacci

Manuele Capacci

Manuele is a product designer who believes that great attention to UX and a design-thinking approach are at the core of successful projects.

The Efficient Approach: How to Design a Lean UX MVP

Think. Make. Check. The Lean UX process works well with the MVP process—Prototype, Measure, Learn. Combining Lean UX and MVP allows designers to create valuable products in less time, with less waste.

9-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

The Designer's Edge – An Overview of Photoshop Plugins

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

7-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Hotjar: UX and Conversion Tips

Unfortunately, it’s not possible to get every site visitor to convert. Eventually, businesses will need to turn to behavioral analytics and figure out why visitors aren’t turning into customers.

7-minute readContinue Reading
Laura Geley

Laura Geley

Laura is a senior UX/UI designer and a member of the prestigious Awwwards jury. She specializes in UX solutions for eCommerce.

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Tips and Considerations When Choosing a Typeface (with Infographic)

The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Designed, Sealed, Delivered – The Power of Logo Package Express

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

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Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Built to Convert–Landing Page Design Best Practices

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Level Up: A Guide to Game UI (with Infographic)

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

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Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Subject Line: How to Approach Email Design

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Recruit UX Research Participants

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

9-minute readContinue Reading
James Tucker

James Tucker

James fuses cognitive science techniques with clever interaction design to make products people love.

Mini Tutorial: A Guide to Font Combinations

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Structure an Effective Typographic Hierarchy

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Leverage Thematic Analysis for Better UX

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

9-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Pinterest for Designers – An Overview

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Form and Function: A Guide to the Top Wireframe Tools

Wireframes at various fidelities are an important deliverable that facilitate the UX design process as it moves through its phases. This guide provides an overview of the top tools most designers use.

10-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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