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Built To Convert – Landing Page Design Best Practices

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

8 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Level Up: A Guide to Game UI (with Infographic)

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Subject Line – How to Approach Email Design

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

9 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Recruit UX Research Participants

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

9 minute readContinue Reading
James Tucker

James Tucker

James fuses cognitive science techniques with clever interaction design to make products people love.

Mini Tutorial: A Guide to Font Combinations

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

8 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

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How to Structure an Effective Typographic Hierarchy

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Leverage Thematic Analysis for Better UX

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

9 minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Toptal Design Expert

Osandi Sekoú Robinson

Formerly at Apple, Square, and a16z, Osandi has assisted teams in crafting customer-centric products, specializing in minimal compelling products. As one of Toptal's elites, he has been instrumental in reshaping organizations' problem-solving approaches for an enhanced user experience. His expertise encompasses AI, messaging, logistics, CRM, dating, crypto, branded interfaces, and design systems. Osandi is an invaluable asset to any organization seeking a proactive design leader with vision.
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