Toptal Design Expert
Built To Convert – Landing Page Design Best Practices
Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
Level Up: A Guide to Game UI (with Infographic)
Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

Micah Bowers
Micah helps businesses craft meaningful connections through branding, illustration, and design.
Subject Line – How to Approach Email Design
Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
How to Recruit UX Research Participants
Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

James Tucker
James fuses cognitive science techniques with clever interaction design to make products people love.
Mini Tutorial: A Guide to Font Combinations
Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
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How to Structure an Effective Typographic Hierarchy
Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
How to Leverage Thematic Analysis for Better UX
Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

Shane Ketterman
Shane comes from a background in architecture, information technology, customer experience, and UX design.
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