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The Commercial Real Estate Market in 2020

Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.

8-minute readContinue Reading
Martin Schwarzburg

Martin Schwarzburg

Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10-minute readContinue Reading
Harish Natarahjan

Harish Natarahjan

Pixels of Influence: Breaking Down Persuasive Design Principles

There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.

7-minute readContinue Reading
Michael Craig

Michael Craig

Fitter, Happier, More Productive: An Artificial Intelligence Case Study

There’s a wealth of practical applications for powerful technology like AI, like creating health and well-being resources for a new generation of college students. Here, we offer an inside glimpse into how the University of Southern California accomplished just that with the help of on-demand talent.

6-minute readContinue Reading
Toptal Research

Toptal Research

The Price Is Right: A Pricing Strategy Overview for Consumer Companies

Pricing your products appropriately is one of the keys to the success of your company. So why do entrepreneurs often treat it as an afterthought? What are some of the available pricing strategies and how should they be applied by startup entrepreneurs?

8-minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

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Unlocking the Power of a Multigenerational Workforce, Part 1: Does Age Matter?

From the Greatest Generation to Gen Z, our modern workforce spans decades of time, culture, and experience. This series explores the challenges and potential of this new world of work. This installment looks at why skills matter more than age and how employers are looking beyond birthdates and geography to find talent.

8-minute readContinue Reading
Toptal Research

Toptal Research

Flexible A/B Testing with AWS Lambda@Edge

One of the new possibilities offered by Lambda@Edge is the ability to implement server-side A/B testing using Lambdas on CloudFront’s edge servers.

In this article, Toptal Full-stack Developer Georgios Boutsioukis guides you through the process and outlines the pros and cons of A/B testing with Lambda@Edge.

9-minute readContinue Reading
Georgios Boutsioukis

Georgios Boutsioukis

Solutions, Not Art – The True Business Value of Design

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5-minute readContinue Reading
Andres Esquivel

Andres Esquivel

Stars Realigned: Improving the IMDb Rating System

IMDb ratings have genre bias: For example, dramas tend to score higher. Removing common feature bias and keeping unique characteristics, it’s possible to create a new, refined score based on IMDb information.

10-minute readContinue Reading
Juan Manuel Ortiz de Zarate

Juan Manuel Ortiz de Zarate

Who's at the Helm? – Dissecting the Qualities of Design Leadership

Should designers lead? Can design leadership be defined? What leadership style gets the best results? We present six design leadership profiles and examine the pros and cons of each.

6-minute readContinue Reading
Sara Vilas Santiago

Sara Vilas Santiago

Fatigued by the Subscription Business Model

The subscription business model has existed for generations but has recently surged in popularity. In efforts to replicate the success of the SaaS sector, consumer products startups are increasingly trying to stimulate recurring revenue by offering subscriptions.

11-minute readContinue Reading
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