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A New Brand With an Edge
Today is an exciting day at Toptal: We are announcing a new logo to complete our new brand!

Taso Du Val
Imperfect Harmony: An Overview of SoundCloud vs. Spotify
Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?

Natasha Ketabchi
Semi-supervised Image Classification With Unlabeled Data
Supervised learning is the key to computer vision and deep learning. However, what happens when you don’t have access to large, human-labeled datasets?
In this article, Toptal Computer Vision Developer Urwa Muaz demonstrates the potential of semi-supervised image classification using unlabeled datasets.

Urwa Muaz
Are Million-dollar Markets Better Than Billion-dollar Markets?
Entrepreneurs have been hardcoded to aim at billion-dollar sized markets with their solutions. However, such lucrative markets will appeal to many others and thus, are hard to succeed in. Going after smaller market sizes may be the more logical path to success.

Aaron Chockla
Machine Language: A Guide to Chatbot Terminology (With Infographic)
Chatbots have unique abilities that humans don’t. When we regard them as tools, they provide business opportunities humans can’t. Unfortunately, when it comes to chatbot terminology, confusion reigns.

Micah Bowers
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Stale-While-Revalidate Data Fetching With React Hooks: A Guide
Inspired by stale-while-revalidate cache control logic, modern sites implement stale-while-refresh logic on the UI side. Thankfully, React Hooks make this logic painlessly reusable across components.

Avi Aryan
Doing Business in the European Union
The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?

Paul Ainsworth
All Together Now: An Overview of Inclusive Design
Using the inclusive design process helps designers consider a broad cross-section of human perspectives, abilities, and backgrounds to create products that make everyone feel included.

Fanni Csincsak
Write Once, Deploy Everywhere: When to Go Native?
Writing multiple native applications for different mobile platforms can be a daunting task, but taking a non-native approach comes with pitfalls of its own.
In this article, Toptal Mobile Developer Joel Frank outlines the concept of Write Once, Deploy Everywhere (WODE) and explains how to choose the right development path for your project.

Joel Frank
The Challenges of Initial Market Entry
A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.

Allan Milne Lees
How to Approach Financial Data Visualization
Looking to make your financial models more effective with better data visualization? Design principles can be effective tools in corporate decision-making.

Archil Lursmanashvili (FMVA)
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