Toptal Blog
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The 5-step Process for Turning a Blog Into a High-conversion Funnel
Blog publishers hope to turn their blog into an effective sales and marketing tool. Here are some useful examples that show how to design a high-conversion funnel for a blog and make it a success.

Peter Davis
Peter is a UI/UX designer, digital marketing consultant, and brand strategist. His experience spans clients of all sizes and industries.
Building Cross-platform Apps with Xamarin: Perspective of an Android Developer
Writing reusable code that can be shared across multiple platforms can make developing mobile applications a lot easier. But, how do you do that without paying the usual cost of maintainability, ease of testing, and poor user experience that comes with cross-platform mobile application development?
In this article, Toptal Freelance Software Engineer Emran Bajrami walks us through Xamarin and shows us techniques for building high-quality cross-platform apps.

Emran Bajrami
Emran is a results-driven, articulate, and analytical Android and Java engineer who can think outside the box.
Choosing the Right E-commerce Business Model to Sell Your Product
As retail continues to shift online, businesses and manufacturers are faced with ever-growing pressures to build serious online presences and distribution. This article looks at the different options available, and assesses their merits and considerations from a financial standpoint

Martin Smith
Martin works with large, PE-owned and quoted companies, as well as startups. He is particularly strong in growing top line and margins.
How to Create Custom Fonts: 7 Steps and 3 Case Studies
Designers love to hate some fonts. We’re introducing a simple process and seven easy steps that can quickly transform a typeface into something better and can turn a font into a beautiful logotype.

Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
SQL Server 2016 Always Encrypted: Easy to Implement, Tough to Crack
Security has always been a primary concern for database experts, and with the advent of new, decentralized services, it’s become even more crucial. Microsoft addressed the need for an added level of security in SQL with the introduction of Always Encrypted functionality in SQL Server 2016.
In this blog post, Toptal Freelance Software Engineer Josip Saban explains how Microsoft’s Always Encrypted concept works, how it’s implemented, and why developers can’t afford to ignore it.

Josip Šaban
With two Master’s degrees and having worked for the largest Slovenian enterprises, Josip is a veteran of Microsoft business/database tech.
A Guide to Consistent Hashing
Consistent Hashing is a distributed hashing scheme that operates independently of the number of servers or objects in a distributed hash table. It powers many high-traffic dynamic websites and web applications.
In this tutorial, Toptal Freelance Software Engineer Juan Pablo Carzolio will walk us through what it is and how hashing, distributed hashing and consistent hashing work.

Juan Pablo Carzolio
Juan is a versatile full-stack engineer with 10+ years of experience and a computer science degree. He is proficient in several languages.
Why Distributed Teams Matter, and How to Build One
Alan Fiddes, Head of Projects at Toptal and a ThoughtWorks veteran with over ten years of experience managing distributed teams, explains how building and managing remote teams can create a major competitive advantage in today’s talent marketplace.

Alan Fiddes
As Toptal’s Head of Projects, Alan helps customers deliver strategic software projects while also helping them become more nimble and innovative.
Make Your CSS Dynamic With CSS Custom Properties
If there is something every front-end developer wants, it is proper support for variables in CSS. For years, to work around this missing feature, developers have resorted to CSS preprocessors. However, all that changes with the introduction of CSS custom properties.
In this article, Toptal Freelance Software Engineer Nicolás J. Engler walks us through CSS custom properties and shows us how they can be used to make better, more dynamic stylesheets.

Nicolás J. Engler
Nicolás is a product designer with a proven background creating and developing both physical and digital experiences.
How to Build Culture in Remote Teams
How can you build a healthy culture when your employees are far away? Mark Bosma, VP of Sales at Toptal, explores the cultural best practices that helped Toptal grow to hundreds of team members and nine-figure annual revenue—all in a 100% remote organization.

Mark Bosma
Mark is Toptal’s VP of sales, where he strives to maintain quality relationships with every client as the company grows.
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The History of Remote Work, 1560-Present (with Infographic) (Updated)
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