Toptal Blog
The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.
Featured in
World-class articles, delivered weekly.
The Commercial Real Estate Market in 2020
Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.
Martin Schwarzburg
With 25 years in finance, Martin has raised ~$500 million in capital and managed real asset portfolios from $50 million to $10+ billion.
Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups
Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.
Harish Natarahjan
With two decades of technology expertise, Harish specializes in product-market fit, new business models, product strategy, and ROI-driven roadmaps.
Pixels of Influence: Breaking Down Persuasive Design Principles
There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.
Michael Craig
Michael is an experienced product designer who’s partnered with tech firms, startups, and education companies to deliver better products.
Fitter, Happier, More Productive: An Artificial Intelligence Case Study
There’s a wealth of practical applications for powerful technology like AI, like creating health and well-being resources for a new generation of college students. Here, we offer an inside glimpse into how the University of Southern California accomplished just that with the help of on-demand talent.
Toptal Research
In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.
The Price Is Right: A Pricing Strategy Overview for Consumer Companies
Pricing your products appropriately is one of the keys to the success of your company. So why do entrepreneurs often treat it as an afterthought? What are some of the available pricing strategies and how should they be applied by startup entrepreneurs?
Natasha Ketabchi
Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.
Unlocking the Power of a Multigenerational Workforce, Part 1: Does Age Matter?
From the Greatest Generation to Gen Z, our modern workforce spans decades of time, culture, and experience. This series explores the challenges and potential of this new world of work. This installment looks at why skills matter more than age and how employers are looking beyond birthdates and geography to find talent.
Toptal Research
Toptal is an exclusive network of the world’s top freelance developers, designers, finance experts, product managers, and project managers.
Flexible A/B Testing with AWS Lambda@Edge
One of the new possibilities offered by Lambda@Edge is the ability to implement server-side A/B testing using Lambdas on CloudFront’s edge servers.
In this article, Toptal Full-stack Developer Georgios Boutsioukis guides you through the process and outlines the pros and cons of A/B testing with Lambda@Edge.
Georgios Boutsioukis
Georgios is a full-stack developer with more than eight years of experience. He worked at CERN and as a member of the mobile API team at Booking.com.
Solutions, Not Art – The True Business Value of Design
Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.
Andres Esquivel
Andrés is a graphic designer and web designer who specializes in brand positioning through design strategy.
Stars Realigned: Improving the IMDb Rating System
IMDb ratings have genre bias: For example, dramas tend to score higher. Removing common feature bias and keeping unique characteristics, it’s possible to create a new, refined score based on IMDb information.
Juan Manuel Ortiz de Zarate
Juan (MSc, computer science) is a data science/AI PhD student. As a senior web developer, his main expertise includes R, Python, and PHP.
Most-read Articles
An Angular 5 Tutorial: Step by Step Guide to Your First Angular 5 App
Adobe XD vs. Sketch – Which UX Tool Is Right for You?
The History of Remote Work, 1560-Present (with Infographic) (Updated)
World-class articles, delivered weekly.
Toptal Developers
- Algorithm Developers
- Angular Developers
- AWS Developers
- Azure Developers
- Big Data Architects
- Blockchain Developers
- Business Intelligence Developers
- C Developers
- Computer Vision Developers
- Django Developers
- Docker Developers
- Elixir Developers
- Go Engineers
- GraphQL Developers
- Jenkins Developers
- Kotlin Developers
- Kubernetes Experts
- Machine Learning Engineers
- Magento Developers
- .NET Developers
- R Developers
- React Native Developers
- Ruby on Rails Developers
- Salesforce Developers
- SQL Developers
- Sys Admins
- Tableau Developers
- Unreal Engine Developers
- Xamarin Developers
- View More Freelance Developers
Toptal Designers
- Adobe Creative Suite Experts
- Agile Designers
- AI Designers
- Art Direction Experts
- Augmented Reality Designers
- Axure Experts
- Brand Designers
- Creative Directors
- Dashboard Designers
- Digital Product Designers
- E-commerce Website Designers
- Full-Stack Designers
- Information Architecture Experts
- Interactive Designers
- Mobile App Designers
- Mockup Designers
- Presentation Designers
- Prototype Designers
- SaaS Designers
- Sketch Experts
- Squarespace Designers
- User Flow Designers
- User Research Designers
- Virtual Reality Designers
- Visual Designers
- Wireframing Experts
- View More Freelance Designers
Toptal Finance Experts
- Blockchain Consultants
- Business Management Consultants
- Business Plan Consultants
- Business Process Optimization Consultants
- Certified Public Accountants (CPA)
- Economic Development Consultants
- Equity Research Analysts
- Excel Experts
- Financial Benchmarking Consultants
- Financial Forecasting Experts
- Financial Modeling Consultants
- Financial Writers
- Fintech Consultants
- FP&A Consultants
- Fractional CFOs
- Fundraising Consultants
- FX Consultants
- Growth Strategy Consultants
- Integrated Business Planning Consultants
- Interim CFOs
- Investment Managers
- Investment Thesis Consultants
- Investor Relations Consultants
- M&A Consultants
- Market Sizing Experts
- Pitch Deck Consultants
- Private Equity Consultants
- Procurement Consultants
- Profitability Analysis Experts
- Real Estate Experts
- Restructuring Consultants
- Risk Management Consultants
- Small Business Consultants
- Supply Chain Management Consultants
- Valuation Specialists
- Venture Capital Consultants
- Virtual CFOs
- Xero Experts
- View More Freelance Finance Experts
Toptal Project Managers
- Asana Experts
- Blockchain Project Managers
- Business Delivery Managers
- Business Transformation Program Managers
- Client Delivery Managers
- Digital Project Managers
- Digital Delivery Managers
- Digital Transformation Program Managers
- eCommerce Project Managers
- Enterprise Coaches
- Jira Administrators
- Kanban Project Managers
- Lean Project Managers
- Learning Management System Administrators
- Mobile Project Managers
- PMI Project Managers
- PMO Specialists
- PMP Project Managers
- Prince2 Experts
- Program Managers
- Scrum Project Managers
- Scrum Coaches
- Scrum Masters
- Software Project Managers
- Software Development Project Managers
- Technical Business Analysts
- Transformation Project Managers
- Waterfall Project Managers
- Web Project Managers
- View More Freelance Project Managers
Toptal Product Managers
- Artificial Intelligence Product Managers
- Blockchain Product Managers
- Business Systems Analysts
- Cloud Product Managers
- Data Science Product Managers
- Digital Marketing Product Managers
- Digital Product Managers
- Directors of Product
- eCommerce Product Managers
- Enterprise Product Managers
- Enterprise Resource Planning Product Managers
- Freelance Product Managers
- Interim CPOs
- Jira Product Managers
- Kanban Product Managers
- Lean Product Managers
- Mobile Product Managers
- Product Consultants
- Product Development Managers
- Product Owners
- Product Portfolio Managers
- Product Strategy Consultants
- Product Tour Consultants
- Robotic Process Automation Product Managers
- Robotics Product Managers
- SaaS Product Managers
- Salesforce Product Managers
- Scrum Product Owner Contractors
- Web Product Managers
- View More Freelance Product Managers
Toptal Marketing Experts
- ABM Marketers
- Affiliate Marketers
- Brand Managers
- Brand Marketers
- Content Creators
- Digital Marketers
- Display Ads Specialists
- Email Marketing Specialists
- Fractional CMOs
- Google Ads Experts
- Growth Marketers
- Influencer Marketers
- Lead Generation Experts
- Marketing Analytics Specialists
- Marketing Researchers
- Marketing Strategists
- Mobile App Marketers
- Performance Marketers
- PPC Experts
- Product Marketers
- SEM Experts
- SEO Experts
- Social Media Marketers
- View More Freelance Marketers
Join the Toptal® community.