Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Flexible A/B Testing with AWS Lambda@Edge

One of the new possibilities offered by Lambda@Edge is the ability to implement server-side A/B testing using Lambdas on CloudFront’s edge servers.

In this article, Toptal Full-stack Developer Georgios Boutsioukis guides you through the process and outlines the pros and cons of A/B testing with Lambda@Edge.

9-minute readContinue Reading
Georgios Boutsioukis

Georgios Boutsioukis

Georgios is a full-stack developer with more than eight years of experience. He worked at CERN and as a member of the mobile API team at Booking.com.

Solutions, Not Art – The True Business Value of Design

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5-minute readContinue Reading
Andres Esquivel

Andres Esquivel

Andrés is a graphic designer and web designer who specializes in brand positioning through design strategy.

Stars Realigned: Improving the IMDb Rating System

IMDb ratings have genre bias: For example, dramas tend to score higher. Removing common feature bias and keeping unique characteristics, it’s possible to create a new, refined score based on IMDb information.

10-minute readContinue Reading
Juan Manuel Ortiz de Zarate

Juan Manuel Ortiz de Zarate

Juan (MSc, computer science) is a data science/AI PhD student. As a senior web developer, his main expertise includes R, Python, and PHP.

Who's at the Helm? – Dissecting the Qualities of Design Leadership

Should designers lead? Can design leadership be defined? What leadership style gets the best results? We present six design leadership profiles and examine the pros and cons of each.

6-minute readContinue Reading
Sara Vilas Santiago

Sara Vilas Santiago

Sara is an innovative design leader that has driven growth for more than 100 multinational corporations, mostly in the financial sector.

Fatigued by the Subscription Business Model

The subscription business model has existed for generations but has recently surged in popularity. In efforts to replicate the success of the SaaS sector, consumer products startups are increasingly trying to stimulate recurring revenue by offering subscriptions.

11-minute readContinue Reading
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Stork, Part 4: Implementing Statements and Wrapping Up

The development of our lightweight programming language created in C++ is nearing completion and we can finally see it in action.

In the final part of our Stork series, Toptal Full-stack Developer Jakisa Tomic explains how to implement statements, tuples, and modules.

16-minute readContinue Reading
Jakiša Tomić

Jakiša Tomić

Jakisa has 15+ years of experience developing various apps on multiple platforms. Most of his technical expertise is in C++ development.

An Introduction to Workarea Commerce Platform

The global eCommerce market has grown from $2.8 trillion to $3.5 trillion over the last year, and the projected growth remains at a staggering 18% per year. Workarea is positioning itself as a highly flexible and customizable offering for enterprise clients to satisfy the growing demand.

9-minute readContinue Reading
Maxim Sterjanov

Maxim Sterjanov

Maxim is a professional Agile project manager, IT consultant, and team leader with 14 years of experience and a solid technical background.

Feeding the Future: An Overview of Agrifood Technology

As environmental, social, and demographic factors increasingly put pressure on traditional food production, investors and entrepreneurs are turning to innovation. Many promising startups are emerging, all with a focus on producing food in a more efficient and sustainable way.

12-minute readContinue Reading
Francesco Castellano

Francesco Castellano

Francesco has more than a decade of experience in finance, consulting, and management at prestigious companies such as Bain and Uber.

How to Prepare a Cash Flow Statement: Building a Model That Actually Balances

When a cash flow statement doesn’t balance, it can cause frustration and waste time. In this article, a Toptal management consultant with experience at PwC describes how to prepare a statement that always tallies correctly.

7-minute readContinue Reading
Pierre-Alexandre Heurtebize

Pierre-Alexandre Heurtebize

Pierre is a corporate finance, PE, and FP&A expert with extensive experience in complex financial modeling, translating entrepreneurs’ ideas into robust business plans, and leading in-depth financial due diligence. He has assisted with more than 60 transactions globally, mainly in the retail, SaaS, and technology spaces.

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