Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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A Guide to Effective User Onboarding Best Practices

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Taking Firebase Serverless: Mobile and Web Applications Made Easy

Mobile and web applications typically need a back-end server, which requires maintenance, updates, backups, and more. So why not dispense with them?

In this article, Toptal Java Developer Phillip Edwards outlines how you can use Google Firebase to develop serverless applications without incurring a lot of costs.

11-minute readContinue Reading
Phillip Edwards

Phillip Edwards

Phillip has extensive experience in all aspects of software development. Recently, he has been developing apps using Google Firebase.

Why Tesla? Evaluating the Electric Craze

Tesla shares are up 60% over the past 12 months—performing relatively well even with the impacts of the coronavirus on the broader stock market (S&P 500 down ~11% over the same period). We dissect the drivers and unpack what the market is building into TSLA’s valuation.

10-minute readContinue Reading
Zachary Elfman

Zachary Elfman

Zach is a modeling, fundamental analysis, and valuation expert that has managed money for PE and hedge funds. He now runs his own business.

Brands Still Matter: Brandless Boom to Bust

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Well-structured Logic: A Golang OOP Tutorial

Can Golang be object-oriented? Go is a post-OOP programming language, however, it can still leverage OOP patterns to structure the code in a clear and understandable way. This tutorial demonstrates how to use Go with OOP concepts, including constructors, subtyping, polymorphism, dependency injection, and testing with mocks.

9-minute readContinue Reading
Leonhard Holz

Leonhard Holz

Leonhard is a serverless developer specializing in back-end development. He has expertise developing with several languages, including Go and Java, as well as databases like MySQL and MongoDB. Leonhard has experience in a variety of industries, designing applications that include web applications, image editing, and IPTV.

The Commercial Real Estate Market in 2020

Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.

8-minute readContinue Reading
Martin Schwarzburg

Martin Schwarzburg

With 25 years in finance, Martin has raised ~$500 million in capital and managed real asset portfolios from $50 million to $10+ billion.

Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10-minute readContinue Reading
Harish Natarahjan

Harish Natarahjan

With two decades of technology expertise, Harish specializes in product-market fit, new business models, product strategy, and ROI-driven roadmaps.

Pixels of Influence: Breaking Down Persuasive Design Principles

There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.

7-minute readContinue Reading
Michael Craig

Michael Craig

Michael is an experienced product designer who’s partnered with tech firms, startups, and education companies to deliver better products.

Fitter, Happier, More Productive: An Artificial Intelligence Case Study

There’s a wealth of practical applications for powerful technology like AI, like creating health and well-being resources for a new generation of college students. Here, we offer an inside glimpse into how the University of Southern California accomplished just that with the help of on-demand talent.

6-minute readContinue Reading
Toptal Research

Toptal Research

In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.

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