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Toptal Design Blog
The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Designing a VUI – Voice User Interface
Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.

Frederik Goossens
Frederik is a certified UX designer and product owner. He is a creative thinker experienced with user research and business analysis.
Creativity Exercises to Boost Your Designs
Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.
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The Ultimate UX Hook : Anticipatory, Persuasive, and Emotional Design in UX
Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
Presentation Design and the Art of Visual Storytelling
Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
Perfect Your UX Design Process: A Guide to Prototype Design
Prototype design is a powerful process detailing how designers do everything required to test, iterate, and develop prototypes, beginning with user flows and ending in functional wireframes.

Judit Casacuberta
Judit is a UX Designer and researcher with a master’s degree in Human Computer Interaction.
E-commerce UX: Essential Design Strategies and Principles
E-commerce sales are expected to more than double by 2021. E-commerce retailers and designers who pay close attention to user experience and follow e-commerce UX design principles can capitalize on this growth.

Stan Prysiazhniuk
Stan is a UX/UI consultant who specializes in e-commerce. His ultimate goal is to provide a concrete ROI for his clients.
Why Consider a Website Redesign – Tips and Recommendations
Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

Daniel Schwarz
Daniel is a designer and developer by background but also a 3x author, a collaborator with Adobe and InVision, and a design blog editor.
Collaborative Design: A Guide to Successful Enterprise Product Design
For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Andi Omtvedt
Andi has 10+ years experience as a user experience designer and information architect for enterprise web applications.
The Fundamental Guide to Mobile Usability
Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.

Christine Esoldo
Christine is a UX/UI designer who specializes in data management, wellness products, and scaling UX teams for large organizations. She is the Director of UX and Product Design at CrowdStrike and has partnered with companies such as Dell, Lowe’s, and The Hershey Company.
E-commerce UX for the Mobile Experience
The explosive growth of e-commerce has created a need for online stores to adapt to mobile experiences. This post outlines the many aspects that make a successful mobile e-commerce experience.

Stelian Subotin
Stelian is a UI designer with more than seven years of experience in designing and building projects of different scales from the ground up.
Enhance User Flow: A Guide to UX Analysis
Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

Arvand Alviri
Arvand is a UX/UI designer who has worked on a variety of apps for high-profile startups and companies such as Microsoft and Deloitte.
From Concept to Reality: A Guide to Logo Development
Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Tidjane Tall
Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.
The Value of Design Thinking in Business
Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

James Pikover
James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.
Mastering Fintech UX: A Design Case Study
New fintech apps are changing how we see our investment goals and interact with financial institutions. This article reviews best practices for building trust without sacrificing fun or usability.

Tejas Bhatt
Tejas designs impactful digital products and works with major Indian startups, including the world’s largest bank and credit card company.
Better UX Through Microinteractions
Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.

Ondřej Dostál
For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.
Customer Journey Maps: What They Are and How to Build One
Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

Bree Chapin
Bree is a passionate designer and problem solver with 10+ years of experience in product and UX/UI design for web and native mobile applications. She creates compelling, human-focused experiences delivered through clean, minimalist UI.
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Customer Journey Maps: What They Are and How to Build One
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