Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Designing a VUI – Voice User Interface

Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.

10-minute readContinue Reading
Frederik Goossens

Frederik Goossens

Frederik is a certified UX designer and product owner. He is a creative thinker experienced with user research and business analysis.

Creativity Exercises to Boost Your Designs

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

7-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.

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The Ultimate UX Hook : Anticipatory, Persuasive, and Emotional Design in UX

Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

15-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Presentation Design and the Art of Visual Storytelling

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

13-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Perfect Your UX Design Process: A Guide to Prototype Design

Prototype design is a powerful process detailing how designers do everything required to test, iterate, and develop prototypes, beginning with user flows and ending in functional wireframes.

9-minute readContinue Reading
Judit Casacuberta

Judit Casacuberta

Judit is a UX Designer and researcher with a master’s degree in Human Computer Interaction.

E-commerce UX: Essential Design Strategies and Principles

E-commerce sales are expected to more than double by 2021. E-commerce retailers and designers who pay close attention to user experience and follow e-commerce UX design principles can capitalize on this growth.

8-minute readContinue Reading
Stan Prysiazhniuk

Stan Prysiazhniuk

Stan is a UX/UI consultant who specializes in e-commerce. His ultimate goal is to provide a concrete ROI for his clients.

Why Consider a Website Redesign – Tips and Recommendations

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

10-minute readContinue Reading
Daniel Schwarz

Daniel Schwarz

Daniel is a designer and developer by background but also a 3x author, a collaborator with Adobe and InVision, and a design blog editor.

Collaborative Design: A Guide to Successful Enterprise Product Design

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

8-minute readContinue Reading
Andi Omtvedt

Andi Omtvedt

Andi has 10+ years experience as a user experience designer and information architect for enterprise web applications.

The Fundamental Guide to Mobile Usability

Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.

10-minute readContinue Reading
Christine Esoldo

Christine Esoldo

Christine is a UX/UI designer who specializes in data management, wellness products, and scaling UX teams for large organizations. She is the Director of UX and Product Design at CrowdStrike and has partnered with companies such as Dell, Lowe’s, and The Hershey Company.

E-commerce UX for the Mobile Experience

The explosive growth of e-commerce has created a need for online stores to adapt to mobile experiences. This post outlines the many aspects that make a successful mobile e-commerce experience.

9-minute readContinue Reading
Stelian Subotin

Stelian Subotin

Stelian is a UI designer with more than seven years of experience in designing and building projects of different scales from the ground up.

Enhance User Flow: A Guide to UX Analysis

Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

7-minute readContinue Reading
Arvand Alviri

Arvand Alviri

Arvand is a UX/UI designer who has worked on a variety of apps for high-profile startups and companies such as Microsoft and Deloitte.

From Concept to Reality: A Guide to Logo Development

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

9-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

The Value of Design Thinking in Business

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

8-minute readContinue Reading
James Pikover

James Pikover

James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.

Mastering Fintech UX: A Design Case Study

New fintech apps are changing how we see our investment goals and interact with financial institutions. This article reviews best practices for building trust without sacrificing fun or usability.

8-minute readContinue Reading
Tejas Bhatt

Tejas Bhatt

Tejas designs impactful digital products and works with major Indian startups, including the world’s largest bank and credit card company.

Better UX Through Microinteractions

Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.

8-minute readContinue Reading
Ondřej Dostál

Ondřej Dostál

For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.

Customer Journey Maps: What They Are and How to Build One

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

9-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree is a passionate designer and problem solver with 10+ years of experience in product and UX/UI design for web and native mobile applications. She creates compelling, human-focused experiences delivered through clean, minimalist UI.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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