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Mastering Sustainable Startup Growth and Finding Your Relevant KPIs

To unlock growth in a company, you must first find the KPI that is core towards increasing company value. More effective knowledge of growth comes from a deeper understanding of the characteristics of a “perfect client,” the trends between user cohorts, and finding the tipping point that solidifies retention and engagement.

17-minute readContinue Reading
Erik Stettler

Erik Stettler

Three Healthcare Technology Innovations: Driving Better Outcomes and Lower Costs

Technology innovations stand to benefit patients and the healthcare system in two dramatic ways. Already several examples of such innovation are driving improved patient outcomes while simultaneously reducing the cost to deliver care. In this article, we explore three diverse examples, each poised to impact patients, providers and payers.

12-minute readContinue Reading
Vijay Shrinivas

Vijay Shrinivas

Landing Page Design: Building the Ultimate Landing Page

The best landing pages increase conversions and help brands sell more. But what makes great landing page design? Read and uncover valuable insights for any business looking for a world-class landing page.

8-minute readContinue Reading
László Monda

László Monda

Build a Text Classification Program: An NLP Tutorial

Deep learning has proven its power across many domains, from beating humans at complex board games to synthesizing music. It has also been used extensively in natural language processing.

In this article, Toptal Freelance Software Engineer Shanglun (Sean) Wang shows how easy it is to build a text classification program using different techniques and how well they perform against each other.

7-minute readContinue Reading
Shanglun Wang

Shanglun Wang

Private Equity Succession Planning Do’s and Don’ts

While growing investor enthusiasm has contributed to a historic $3 trillion of fundraising over the last five years, the PE industry faces increasing competition amongst firms, record-high multiples and other factors making it difficult to generate attractive returns. One aspect for consideration is succession planning, especially since CEO turnover at portfolio companies occurs at a rate of 73% and can increase hold times and decrease returns.

This article defines succession planning, and examines the best practices and mistakes to avoid in succession planning for PE portfolio companies. It also explores succession planning within private equity firms themselves, something PE firms have been uncharacteristically proactive about confronting recently.

13-minute readContinue Reading
Melissa Lin

Melissa Lin

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Rails Service Objects: A Comprehensive Guide

Rails ships with everything you need to prototype your application quickly, but when your codebase starts growing, you’ll run into scenarios where the conventional Fat Model, Skinny Controller mantra breaks. When your business logic can’t fit in either a model or a controller, that’s when service objects come in and let us separate every business action into its own Ruby object.

11-minute readContinue Reading
Amin Shah Gilani

Amin Shah Gilani

Emotional Branding for Sustainable Product Design

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11-minute readContinue Reading
Danielle Thompson

Danielle Thompson

Microservice Communication: A Spring Integration Tutorial With Redis

Spring Integration enables lightweight messaging within Spring-based applications. In this article, Toptal Java Developer Adnan Kukuljac shows how Spring Integration with Redis makes it easy to build a microservice architecture.

9-minute readContinue Reading
Adnan Kukuljac

Adnan Kukuljac

CMS Web Design: A Guide to Dynamic Content Applications

A lion’s share of websites and apps in the online media space are powered by content management systems (CMS). The optimal way to design for these applications is putting content first, style second.

12-minute readContinue Reading
Ian Spangler

Ian Spangler

4 Go Language Criticisms

Go is quickly becoming one of the most popular languages: It currently ranks 19 in the TIOBE programming community index, and powers popular software like Kubernetes, Docker, and Heroku CLI. However, for all its simplicity, Go may still be missing some things.

In this article, Toptal Freelance Go Developer Sergei Peshkov shares his concerns about why Go is still far from perfect and how we can make it better.

9-minute readContinue Reading
Sergei Peshkov

Sergei Peshkov

Visual design experiments often become popular design trends and suddenly they are seen everywhere. Here are a number of hot graphic design trends and some of the top tutorials on how to create them.

8-minute readContinue Reading
Miklos Philips

Miklos Philips

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