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Create Engaging UI Components: A Figma Animation Tutorial

Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

10-minute readContinue Reading
Anna Muratova

Anna Muratova

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9-minute readContinue Reading
Asset Mendesh

Asset Mendesh

IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

10-minute readContinue Reading
John S. Doss

John S. Doss

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9-minute readContinue Reading
Jake Madoff

Jake Madoff

Assessing the Business Value of New AI Initiatives: A Strategic Framework

Some AI initiatives cut costs and drive innovation—others waste company resources without much ROI. An artificial intelligence and data analytics leader describes an effective framework for evaluating whether an AI project can deliver tangible, hard-hitting value.

9-minute readContinue Reading
Chas Stikeleather

Chas Stikeleather

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Increase Developer Productivity With Generative AI: Tips From Leading Software Engineers

Generative AI is revolutionizing how software developers write code. In this article, three Toptal developers share how they’re using Gen AI in their daily work and offer actionable advice for others who want to utilize this nascent technology.

13-minute readContinue Reading
Sam Sycamore

Sam Sycamore

How Top Brands Are Using AR Marketing Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6-minute readContinue Reading
Gabriel Ignacio

Gabriel Ignacio

3 Cybersecurity Archetypes and How They Affect Risk Priorities and Staffing

Is your organization an Operator, a Builder, or a Governor? A leading figure in the information security industry shares how this knowledge helps CISOs fine-tune their security teams and tactics.

8-minute readContinue Reading
Michael Figueroa

Michael Figueroa

Effective Facebook Ads: 5 Creative Tips to Drive Growth

Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.

6-minute readContinue Reading
Jake Madoff

Jake Madoff

How to Create an SEO Keyword Strategy With Color-coded Priorities

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

13-minute readContinue Reading
Robert Franklin

Robert Franklin

Digital Advertising for Small Businesses: A 6-step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14-minute readContinue Reading
Ariel Morton

Ariel Morton

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