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Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

Fewer than 3% of applicants make it through Toptal Finance’s rigorous screening process. How do the best of the best become such effective financial consultants? We sat down with one of Toptal’s most on-demand financial consultants, Jeffrey Fidelman, who shared his proprietary methods for ensuring success for his clients and how he has grown his own business exponentially.

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

Do you run deployment scripts from your development machine, or find yourself referring to deployments by the day of the week they were deployed, instead of using version numbers? It’s time for a better solution.

In this article, Freelance Ruby Engineer and automation enthusiast Amin Shah Gilani walks you through his perfect deployment pipeline to use at the beginning of your project. With this CI/CD configuration, every push is tested, the master branch is deployed to staging servers with a fresh database dump from the production server, and versioned tags are deployed to production with backups and migrations running automatically.

VC and PE fund structures are traditionally raised in the closed-ended manner, through limited partnerships with end dates. A less common alternative to this is an open-ended/evergreen fund, an ongoing structure that continues indefinitely. In this article we discuss the nuances of open-ended funds with a GP from B37 Ventures, who raised and operates one.

No matter what design discipline you are working in—whether it’s visual design, UX, or traditional print—typefaces are essential elements of virtually every bit of design produced.

The most progressive and interesting designers steer clear of visually stale design solutions and ditch restrictive rules by learning UI design best practices and avoiding common design mistakes. 🔊

Chatbots are among the most visible applications of AI technology. This article explores how chatbots have evolved into important tools for consumers, businesses, and entire industries.

Software delivery has come a long way. And, somewhere between the transition from physical media to software containers, we have changed the way we try to manage them.

In this article, Toptal Freelance Software Engineer Johnmicah Potter explores how software containers have motivated us to treat servers as more dispensable, and the risks and rewards involved.

The discount rate is a critical input in any discounted cash flow valuation analysis. How does an analyst estimate a reasonable discount rate for a private company that has no publicly traded debt or equity?

This article focuses on best practices for estimation of the WACC in the context of a private company valuation. The discussion begins with an overview of the WACC, background on the components of the WACC, methods to estimate the WACC components for private companies, and an example of how to apply this framework to estimate a privately-held building materials company.

A design sprint is a methodology used to validate ideas through design, prototyping, user testing, and collaboration in only five days, offering a more structured, effective approach to creative thinking.