Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Jobs to Be Done: Turn Customer Needs Into Product Solutions

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the “job” a customer is trying to get done.

6-minute readContinue Reading
Daniel Lee

Daniel Lee

Daniel is a diligent designer with a solid academic background in media art, design, and human-computer interaction.

Making Your Software Work for You: An ERP Implementation Tutorial

In the life of almost any growing enterprise, there comes a point in time when the existing systems and processes become insufficient. For most enterprises at this key inflection point, implementing enterprise resource planning (ERP) software, which integrates all areas of the business, can help to overcome this issue. This article provides enterprise leaders with the benefits and risks of ERP, as well as a detailed step-by-step implementation guide.

19-minute readContinue Reading
Ted Bartlett

Ted Bartlett

Ted has led finance and operating functions at companies valued at $2 billion to $20 billion. He specializes in modeling, negotiation, and deal architecture for mid-market M&A transactions and joined Toptal to help a broad array of clients create value through acquisitions.

The Catch-22 Facing Academia and the Tech Sector in the War for Top Talent

Academia and the tech sector are in a war for top technical talent. As well-funded tech companies continue to poach professors and graduate students, each sector faces crucial questions that may dictate their future relationship and long-term success. This article explores strategies that Bellevue College has employed to attract and retain top technical faculty.

6-minute readContinue Reading
Toptal Research

Toptal Research

In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.

LTV and CAC: What Are They and Why Do They Matter?

LTV:CAC analysis is one of the most important exercises startup founders must go through to evaluate their business’ prospects and raise external funding. It is, however, frequently misunderstood and misinterpreted.

In this article, Toptal Management Consultant Ryan Downie runs through a practical tutorial of how to perform LTV:CAC analysis correctly, and how it should be adapted and interpreted depending on the business model or sector in question.

12-minute readContinue Reading
Ryan Downie

Ryan Downie

Ryan left the hedge fund world to become a startup consultant. He has helped clients raise more than $1.2 million in early-stage capital.

Leap Into VR/AR Design

Virtual reality is no longer in the realm of science fiction. Immersive technology desperately needs skilled designers to jump in, get involved, take risks, and create something new. Leap into VR/AR!

7-minute readContinue Reading
Ted Evans

Ted Evans

Ted has a passion for creative problem-solving and has brought ideas to life for companies like Apple, Nintendo, Disney, and Virgin Media TV.

Web Scraping with a Headless Browser: A Puppeteer Tutorial

In this article, Toptal Freelance JavaScript Developer Nick Chikovani shows how easy it is to perform web scraping using a headless browser. Specifically, he provides a Puppeteer tutorial, going through a few examples of how to control Google Chrome to take screenshots and gather structured data.

10-minute readContinue Reading
Nick Chikovani

Nick Chikovani

With more than six years of experience working as a developer and team lead, Nick has a passion for robust, scalable and clean code design.

Design Problem Statements: What They Are and How to Frame Them

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

11-minute readContinue Reading
Jordan DeVos

Jordan DeVos

Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.

What’s My Return on Investment and How Do I Calculate It?

Finding out your return on investment from a project can become a subjective process with the myriad of returns measures and formulas that exist. This overview provides a breakdown and explanation of how to calculate return on investment, looking at what type of return you need to measure and how to arrive at an answer. With further guidance on how to use returns data to guide objective decision making.

16-minute readContinue Reading
David Bradshaw

David Bradshaw

David is an expert in planning asset acquisitions, managing projects of up to $100m across the financial, real estate and consumer space.

Creating a UI Style Guide for Better UX

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

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