Toptal Blog

Following some basic mobile app design best practices and avoiding the most common mistakes will help designers create apps that live past the crucial 90-day mark when 71% are abandoned.

Eyeballing the top-line figures of company growth is unlikely to uncover anything particular radical. To understand the trends that lead to user growth, retention, and/or engagement, statistical tools should be employed to test the underlying drivers behind performance.

Users form mental models around how products should work through use. In order to design for maximum usability, designers need to understand and leverage users’ mental models.

With $936 billion of uninvested private equity capital inching down market, why do 46% to 80% of lower middle market sell-side transactions fail to close? The usual answer is that companies are not ready for buyers’ examination and owners can be overly optimistic or even greedy.

Business owners can do much more to put themselves in the driver’s seat. Success boils down to the following: (1) take the time and do the work to prepare for an exit transaction and (2) apply “intelligent greed” to close your best deal.

Mobile applications are creeping in. Developing for each mobile platform can be an exhaustive task, especially if resources are limited. This is where Apache Cordova comes in handy by providing a way to develop mobile applications using standard web technologies - HTML5, CSS3 and JavaScript. This article explores how one can get started with Apache Cordova and build mobile applications targeted at a wide range of mobile devices.

Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

Fewer than 3% of applicants make it through Toptal Finance’s rigorous screening process. How do the best of the best become such effective financial consultants? We sat down with one of Toptal’s most on-demand financial consultants, Jeffrey Fidelman, who shared his proprietary methods for ensuring success for his clients and how he has grown his own business exponentially.

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

Do you run deployment scripts from your development machine, or find yourself referring to deployments by the day of the week they were deployed, instead of using version numbers? It’s time for a better solution.

In this article, Freelance Ruby Engineer and automation enthusiast Amin Shah Gilani walks you through his perfect deployment pipeline to use at the beginning of your project. With this CI/CD configuration, every push is tested, the master branch is deployed to staging servers with a fresh database dump from the production server, and versioned tags are deployed to production with backups and migrations running automatically.