Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Better UX Through Microinteractions

Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.

8-minute readContinue Reading
Ondřej Dostál

Ondřej Dostál

For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.

Soul Hypercycle and the Wave of New Fitness Boutiques

The fitness industry is large, growing steadily and rapidly evolving. Since the 1980s, health club locations and memberships have more than tripled to 36,000 and 57 million, respectively. Yet, over the past decade, 35% of its customer base has shifted away from incumbent brands.

This article analyzes some of the shifts in the fitness industry that are illustrative of broader economic issues and highlights interesting implications for other consumer-facing businesses.

12-minute readContinue Reading
Matt Dixon

Matt Dixon

As a sales and finance specialist, Matt has raised over $30m for his businesses, in addition to founding his own wellness company.

GraphQL vs. REST: A GraphQL Tutorial

You might have heard about the new kid around the block: GraphQL. If not, GraphQL is, in a word, a new way to fetch APIs, an alternative to REST.

10-minute readContinue Reading
Amaury M

Amaury M

Amaury’s MSc/MEng degrees inform his full-stack work in web and mobile (Node.js, React, React Native) as well as blockchain app development.

DevOps: What It Is and Why It Matters

What is DevOps, and why is it important for your organization to understand and implement? Alvaro Oliveira, VP of Talent Operations at Toptal, provides a comprehensive, non-technical explanation of what DevOps means, and explores why DevOps principles are crucial for enterprise organizations of all stripes to consider.

9-minute readContinue Reading
Alvaro Oliveira

Alvaro Oliveira

Alvaro is great at matching technologies and people to projects. At Toptal, he successful matched thousands of developers with clients.

Big Data: Prescription for the Pharmaceutical R&D Plight

Pharma R&D is a notoriously long and arduous process, and it can take more than 10 years and $2.6 billion to bring a single drug to market. Among the biggest players, the return on investment for R&D fell to 3.7% in 2016. However, a solution could be data analytics, which enhances and accelerates drug development.

This article examines the current state of drug development, and how big data can improve its different components: drug discovery, clinical trial design, and adverse drug reaction detection.

10-minute readContinue Reading
Melissa Lin

Melissa Lin

Melissa has worked in ECM, tech startups, and management consulting, advising Fortune 500 companies across multiple sectors.

Tips to Attract, Manage, and Retain Software Developers

What makes software developers tick? With this theme in mind, we will present some ways to retain employees that we have identified in successful software development teams.

10-minute readContinue Reading
Fernando Martinez

Fernando Martinez

Fernando is a veteran systems and computing engineer with 30 years of experience. He has developed in Java, C#, SQL Server, and more.

Customer Journey Maps: What They Are and How to Build One

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

9-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree is a passionate designer and problem solver with 10+ years of experience in product and UX/UI design for web and native mobile applications. She creates compelling, human-focused experiences delivered through clean, minimalist UI.

Getting Started With TensorFlow: A Machine Learning Tutorial

TensorFlow is more than just a machine intelligence framework. It is packed with features and tools that make developing and debugging machine learning systems easier than ever.

In this article, Toptal Freelance Software Engineer Dino Causevic gives us an overview of TensorFlow and some auxiliary libraries to debug, visualize, and tweak the models created with it.

19-minute readContinue Reading
Dino Causevic

Dino Causevic

Dino (BCS) has 6+ years in software development, specializing in back-end and security work using Java, Elasticsearch, .NET, and Python.

How to Design an Effective Landing Page

Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

9-minute readContinue Reading
Stelian Subotin

Stelian Subotin

Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.

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