Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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No-Fuss AI for Your App: Meet Salesforce Einstein

The AI revolution is transforming the consumer world. Some developers may shy away from AI, which has traditionally been a heavily technical specialty. In this article, Toptal Freelance Salesforce Developer Fahad Munawar Khan explores how accessible to developers the AI cloud has become, even for non-Salesforce apps, with Salesforce Einstein.

8-minute readContinue Reading
Fahad Munawar Khan

Fahad Munawar Khan

Fahad is a Salesforce Certified Force.com Developer and web developer since 2011, including being a senior dev for clients like Honeywell.

Considerations for Raising Your Own Private Equity Fund

Starting a fund is an aspiration harbored by many financiers. While attention tends to focus on investing and deal making, the initial private equity fundraising process is riddled with uncertainty.

This guide presents the main considerations to take when raising a fund, covering the legal, accounting, staffing, and strategic roadblocks that will be encountered.

13-minute readContinue Reading
Martin Kemeny

Martin Kemeny

Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.

From Concept to Reality: A Guide to Logo Development

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

9-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

Front-end Frameworks: Solutions or Bloated Problems?

Modern front-end frameworks constantly require you to download an entire development environment, complete with dependencies, and compile your code before even trying to view it on your browser. Is this something good? Is it the problem we are building more complex sites, or the frameworks are complex on their on own and they introduce an unnecessary level of complexity.

14-minute readContinue Reading
Juan Carlos Arias Ambriz

Juan Carlos Arias Ambriz

Juan is a front-end engineer, developer, and architect with over a decade of experience in UX development. He has collaborated with high-profile clients, including Meta, where his commitment to enhancing UX produced world-class responsive designs, e-commerce platforms, and interactive applications.

Fastlane: iOS Automation on Cruise Control

Working on an iOS application can be tedious, especially when you are wasting countless hours doing the most boring tasks: taking screenshots, signing code, and jumping through similar hoops to get your app to the users’ devices.

In this article, Toptal Freelance iOS Developer Francisco Reynolds walks you through the ultimate release automation tool for your iOS app and shows how it can save you from all of the tedious tasks.

6-minute readContinue Reading
Francisco Reynolds

Francisco Reynolds

Francisco is a technical lead with extensive experience in iOS, Node.js, and web project development.

The Value of Design Thinking in Business

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

8-minute readContinue Reading
James Pikover

James Pikover

James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.

Everything You Need to Know About the CVS-Aetna Merger

Candy, cosmetics… and medical care? In a vertical merger valued at a whopping $69 billion, your favorite stop-in, CVS, plans to buy Aetna. If it goes through, it will be the largest deal of 2017 and the largest healthcare deal to date.

Amidst all the buzz surrounding the merger, this article elucidates the motivations behind it, including operational cost-cutting, expanded services as a competitive advantage, and threats from both Amazon and UnitedHealth. This piece also explores potential market effects.

11-minute readContinue Reading
Melissa Lin

Melissa Lin

Melissa has worked in ECM, tech startups, and management consulting, advising Fortune 500 companies across multiple sectors.

Magento 2: Revision or Revolution?

Magento 2 was initially greeted with skepticism, but the maturity of the next generation of Magento development has brought on an explosion of new users. In this article, Toptal Freelance Magento Developer Vivek Khatri explains why it’s the top choice for eCommerce sites, new and old.

10-minute readContinue Reading
Vivek Khatri

Vivek Khatri

Vivek is a Magento-certified developer who specializes in creating reliable, scalable e-commerce platforms tailored to client business needs, combining technical expertise with a strong focus on user experience and functionality.

An Investor’s Guide to Palm Oil

To the novice investor or otherwise uninitiated, the ubiquity of palm oil as a global commodity cannot be overstated. It is a super crop with EBITDA margins > 50%, is the world’s most consumed edible oil, and is one of the most versatile raw material/substrate bases known to industry.

This article explores the sparsely understood world of palm, including its cultivation, harvest, and application processes; its financial and investment profile; and ultimately the trends governing its future.

15-minute readContinue Reading
Orinola Gbadebo-Smith

Orinola Gbadebo-Smith

Ori is an investor-cum-entrepreneur with experience across M&A, PE, VC and startup operations. He most recently founded a VC-backed startup.

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