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The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Don't Repeat Yourself: Automating Repetitive Tasks with WP-CLI

In a recent project, there were several programmatic tasks I needed to repeat periodically. One task in particular involved updating user-level permissions based on evidence of membership level purchase or subscription.

Instead of going into the admin panel and manually deleting hundreds (maybe thousands) of subscriptions, I opted to reach for one of my favorite WordPress tools: WP-CLI, which fixed the problem in a few keystrokes.

12-minute readContinue Reading
Nathan Finch

Nathan Finch

Nathan focuses on WordPress front-end development, consulting and implementing with Genesis and WooCommerce for SME and enterprise projects.

Cybersecurity in Higher Education: Problems and Solutions

Cybersecurity challenges abound in higher education. This article explores the cybersecurity threats that the higher education space faces, as well as a range of solutions that can help colleges and universities combat future attacks.

10-minute readContinue Reading
Stacy Campbell

Stacy Campbell

Stacy focuses on providing high-end technical and finance talent solutions specific to the needs of colleges and universities worldwide.

Enhance User Flow: A Guide to UX Analysis

Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

7-minute readContinue Reading
Arvand Alviri

Arvand Alviri

Arvand is a UX/UI designer who has worked on a variety of apps for high-profile startups and companies such as Microsoft and Deloitte.

No-Fuss AI for Your App: Meet Salesforce Einstein

The AI revolution is transforming the consumer world. Some developers may shy away from AI, which has traditionally been a heavily technical specialty. In this article, Toptal Freelance Salesforce Developer Fahad Munawar Khan explores how accessible to developers the AI cloud has become, even for non-Salesforce apps, with Salesforce Einstein.

8-minute readContinue Reading
Fahad Munawar Khan

Fahad Munawar Khan

Fahad is a Salesforce Certified Force.com Developer and web developer since 2011, including being a senior dev for clients like Honeywell.

Considerations for Raising Your Own Private Equity Fund

Starting a fund is an aspiration harbored by many financiers. While attention tends to focus on investing and deal making, the initial private equity fundraising process is riddled with uncertainty.

This guide presents the main considerations to take when raising a fund, covering the legal, accounting, staffing, and strategic roadblocks that will be encountered.

13-minute readContinue Reading
Martin Kemeny

Martin Kemeny

Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.

From Concept to Reality: A Guide to Logo Development

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

9-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

Front-end Frameworks: Solutions or Bloated Problems?

Modern front-end frameworks constantly require you to download an entire development environment, complete with dependencies, and compile your code before even trying to view it on your browser. Is this something good? Is it the problem we are building more complex sites, or the frameworks are complex on their on own and they introduce an unnecessary level of complexity.

14-minute readContinue Reading
Juan Carlos Arias Ambriz

Juan Carlos Arias Ambriz

Juan is a front-end engineer, developer, and architect with over a decade of experience in UX development. He has collaborated with high-profile clients, including Meta, where his commitment to enhancing UX produced world-class responsive designs, e-commerce platforms, and interactive applications.

Fastlane: iOS Automation on Cruise Control

Working on an iOS application can be tedious, especially when you are wasting countless hours doing the most boring tasks: taking screenshots, signing code, and jumping through similar hoops to get your app to the users’ devices.

In this article, Toptal Freelance iOS Developer Francisco Reynolds walks you through the ultimate release automation tool for your iOS app and shows how it can save you from all of the tedious tasks.

6-minute readContinue Reading
Francisco Reynolds

Francisco Reynolds

Francisco is a technical lead with extensive experience in iOS, Node.js, and web project development.

The Value of Design Thinking in Business

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

8-minute readContinue Reading
James Pikover

James Pikover

James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.

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