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The Fundamental Guide to Mobile Usability
Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.

Christine Esoldo
Christine is a UX/UI designer who specializes in data management, wellness products, and scaling UX teams for large organizations. She is the Director of UX and Product Design at CrowdStrike and has partnered with companies such as Dell, Lowe’s, and The Hershey Company.
Introduction to Deep Learning Trading in Hedge Funds
In this article, Toptal Freelance Software Engineer Neven Pičuljan introduces you to the intricacies of deep learning in hedge funds and finance in general.

Neven Pičuljan
Co-founder of Poze and CEO of an AI R&D/consulting company, Neven has an MCS degree and has built a face-recognition system in TensorFlow.
E-commerce UX for the Mobile Experience
The explosive growth of e-commerce has created a need for online stores to adapt to mobile experiences. This post outlines the many aspects that make a successful mobile e-commerce experience.

Stelian Subotin
Stelian is a UI designer with more than seven years of experience in designing and building projects of different scales from the ground up.
Don't Repeat Yourself: Automating Repetitive Tasks with WP-CLI
In a recent project, there were several programmatic tasks I needed to repeat periodically. One task in particular involved updating user-level permissions based on evidence of membership level purchase or subscription.
Instead of going into the admin panel and manually deleting hundreds (maybe thousands) of subscriptions, I opted to reach for one of my favorite WordPress tools: WP-CLI, which fixed the problem in a few keystrokes.

Nathan Finch
Nathan focuses on WordPress front-end development, consulting and implementing with Genesis and WooCommerce for SME and enterprise projects.
Cybersecurity in Higher Education: Problems and Solutions
Cybersecurity challenges abound in higher education. This article explores the cybersecurity threats that the higher education space faces, as well as a range of solutions that can help colleges and universities combat future attacks.

Stacy Campbell
Stacy focuses on providing high-end technical and finance talent solutions specific to the needs of colleges and universities worldwide.
Enhance User Flow: A Guide to UX Analysis
Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

Arvand Alviri
Arvand is a UX/UI designer who has worked on a variety of apps for high-profile startups and companies such as Microsoft and Deloitte.
No-Fuss AI for Your App: Meet Salesforce Einstein
The AI revolution is transforming the consumer world. Some developers may shy away from AI, which has traditionally been a heavily technical specialty. In this article, Toptal Freelance Salesforce Developer Fahad Munawar Khan explores how accessible to developers the AI cloud has become, even for non-Salesforce apps, with Salesforce Einstein.

Fahad Munawar Khan
Fahad is a Salesforce Certified Force.com Developer and web developer since 2011, including being a senior dev for clients like Honeywell.
Considerations for Raising Your Own Private Equity Fund
Starting a fund is an aspiration harbored by many financiers. While attention tends to focus on investing and deal making, the initial private equity fundraising process is riddled with uncertainty.
This guide presents the main considerations to take when raising a fund, covering the legal, accounting, staffing, and strategic roadblocks that will be encountered.

Martin Kemeny
Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.
From Concept to Reality: A Guide to Logo Development
Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Tidjane Tall
Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.
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