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A Complete Guide to Testing React Hooks
A relatively recent addition to React, hooks have already changed React development for the better through improved code readability and state management. But how do we test them?
In this article, Toptal React Developer Avi Aryan outlines why it is crucial to test hooks and introduces us to his React Hooks testing routine.

Avi Aryan
Avi is a full-stack engineer with expertise in JavaScript, Python, and Go. He is a multiple-time Google Summer of Code mentor and specializes in React development, modern web applications, and contributing to open-source projects.
Financial Modeling Case Study: OOVA
Amy Divaraniya, CEO and co-founder of OOVA, created a product she knew the market needed. Yet, while she was pitching investors trying to close her seed round, she found that the financial projections needed a fresh pair of eyes.

Elizabeth J. Howell Hanano, CFA
Elizabeth was an equity research analyst on both the buyside and sellside before transitioning to freelancing where she specializes in market research and valuation.
Remote Brand Strategy Workshops: The Ultimate Step-by-Step Guide
Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

Charlie Osborne
Charlie is a marketing expert, brand consultant, and digital designer with more than a decade of industry experience in business strategy, graphic design, branding, animation, and digital marketing. His approach to branding is guided by evidence-based thinking and an effective, proven process.
Building the Next Big Thing: A Guide to Business Idea Development
Business idea development for new venture concepts is a mixture of art and science. There are playbooks to follow that ensure ideas are validated objectively to ensure financial and opportunity cost risks are minimized.

Brendan Fitzgerald
Brendan has raised more than $700 million and built strategic relationships with numerous Fortune 500 companies to help grow businesses.
Launching a Spring Boot Application Programmatically
Starting a Spring Boot application in the command line is as simple as it gets. But what if we want to run our application from another Java program?
In this article, Toptal Java Developer Igor Delac demonstrates how you can start a Spring Boot app programmatically using just a few lines of code.

Igor Delac
Igor is an enthusiastic and skilled professional with extensive experience in Java development, system administration, and more.
How to Prevent Feature Creep With User Story Best Practices
Designers should not rely on user stories alone to prevent feature creep. However, working with them provides the critical measurements designers need to deliver products with great user experiences.

Florence Dairo
Florence is a digital product designer and strategist. She has worked with startups to create seamless and delightful experiences.
Serializing Complex Objects in JavaScript
The Tanagra.js library is designed to be simple and lightweight, and it currently supports Node.js and ES6 classes. The main implementation supports JSON, and an experimental version supports Google Protocol Buffers.

Luke Wilson
Luke has 12 years of experience as an engineer, team lead, and scrum master.
Starting an App Business the Right Way
Building an app-based business can be a daunting project: Within such a competitive space, how can you make your app stand out, attract and retain the right audience, and then monetize it?

Natasha Ketabchi
Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.
Optimizing Retailer Revenue With Sales Forecasting AI
Retailers often face supply and demand issues that cause them to miss out on potential sales or tie up a lot of money in overstocked products.
In this article, Toptal Data Scientist Ahmed Khaled explains how retailers can boost revenues and cut costs with sales forecasts backed by artificial intelligence.

Ahmed Khaled
Ahmed is a senior data scientist who solves clients’ problems using state-of-the-art, data-driven solutions. With expertise in NLP, Python, machine learning, and data visualization, he designs, implements, and deploys end-to-end data science solutions to optimize outcomes, automate processes, and enhance decision-making. He has worked with both small and large-scale businesses across multiple industries including healthcare and construction.
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The History of Remote Work, 1560-Present (with Infographic) (Updated)
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