Toptal Blog

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

Can Golang be object-oriented? Go is post-OOP but can still leverage concepts like binding functions to types (aka classes), constructors, subtyping, polymorphism, dependency injection, and testing with mocks.

Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.

There’s a wealth of practical applications for powerful technology like AI, like creating health and wellbeing resources for a new generation of college students. Here, we offer an inside glimpse into how the University of Southern California accomplished just that with the help of on-demand talent.

Pricing your products appropriately is one of the keys to the success of your company. So why do entrepreneurs often treat it as an afterthought? What are some of the available pricing strategies and how should they be applied by startup entrepreneurs?

From the Greatest Generation to Gen Z, our modern workforce spans decades of time, culture, and experience. This series explores the challenges and potential of this new world of work. This installment looks at why skills matter more than age and how employers are looking beyond birthdates and geography to find talent.

One of the new possibilities offered by Lambda@Edge is the ability to implement server-side A/B testing using Lambdas on CloudFront’s edge servers.

In this article, Toptal Full-stack Developer Georgios Boutsioukis guides you through the process and outlines the pros and cons of A/B testing with Lambda@Edge.