Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

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Alex Cox

Alex Cox

Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.

Building a Business Continuity Plan

When a disaster interrupts your business operations, a well-thought-out continuity plan can help keep your business afloat. Here are five steps you can take to protect your company from becoming one of the 40% of businesses that close up for good in the aftermath of a disaster.

7 minute readContinue Reading
Jeffrey Fidelman

Jeffrey Fidelman

Jeffrey has been a trusted advisor for several years, focused on working with entrepreneurs and helping them build and grow their business.

A Comprehensive Guide to Notification Design

Notifications of all types are an indispensable part of digital products, but they should never harm the user experience—they should only be used to assist interactions and boost UX.

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Sara Vilas Santiago

Sara Vilas Santiago

Sara specializes in enterprise product design and has worked with more than 100 multinational corporations, mostly in the financial sector.

Chapter 11 Bankruptcy: What Is It and What Happens Next?

Bankruptcy is a high-stakes game for creditors and debtors. Understanding the process steps of a Chapter 11 reorganization is critical for related parties looking to protect their interests.

15 minute readContinue Reading
Jeff Anapolsky

Jeff Anapolsky

Jeff is a graduate of Harvard Business School and Harvard Law School with experience in multiple industries.

Make It Count – A Guide to Measuring the User Experience

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions.

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Kayode Osinusi

Kayode Osinusi

Kayode is a seasoned UX designer with a passion for developing thoughtful visual content and delightful user experiences.

A Step-by-step Guide to Building an Accurate Financial Model

Many financial models fail because they rely on optimistic assumptions and ignore the risks presented by uncertain variables. This six-step guide illustrates how to avoid these pitfalls and develop practical, accurate financial models to inform your decision-making.

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Hudson Cashdan

Hudson Cashdan

Hudson has experience as a hedge fund equity analyst and portfolio manager as well as a director of finance for an enterprise SaaS startup.

How to Build a Node.js Error-handling System

Node.js developers often find themselves working with chaotic code that’s anything but clean. This can obviously cause productivity issues and outright errors.

In this article, Toptal Full-stack Developer Jay Huang will introduce you to error-handling in Node.js and demonstrate how you can build a robust error-handling system yourself.

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Jay Huang

Jay Huang

Jay is a full-stack developer with extensive experience in computer science. He specializes in JavaScript but is also proficient in Django, RoR, GraphQL, and SQL.

Full User Authentication and Access Control: A Laravel Passport Tutorial, Pt. 1

Setting up authentication and state in a stateless API context might seem somewhat problematic. But Laravel Passport gives developers a clean, straightforward way to add OAuth 2.0 to an app’s API.

13 minute readContinue Reading
Emmanuel Folaranmi

Emmanuel Folaranmi

Layo is a software engineer focused on full-stack web development, with extensive experience with PHP, JavaScript, Laravel, and Vue.js.

The Suddenly Remote Playbook: A Comprehensive Guide for Working Remotely

The future of work arrived overnight. Now, companies and their workers are asking: “How do you do distributed work the right way?” For more than a decade, Toptal has thrived to become the world’s largest fully remote company. To share how we do it, we decided to create a comprehensive guide—an invaluable tool for individuals and organizations who’ve been thrust into this new reality.

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