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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Design Principles: An Introduction to Visual Hierarchy

The theory of visual hierarchy is different from its practical application. More advanced concepts of visual perception are worth exploring because their mastery is key for great visual design.

10 minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

The Origins of Bad Logo Redesigns

A logo redesign without controversy is like a workout with no sweat. It’s possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Full-stack Developer Tips from the Creator of the Redux Form Library

JavaScript and Redux expert Erik Rasmussen discusses the challenges of open-source software development, the fluctuating world of JavaScript, how he deals with imposter syndrome and burnout as an in-demand developer, and his top podcast recommendations.

11 minute readContinue Reading
Toptal Research

Toptal Research

Forecast for Success: A Guide to Cash Management

Running out of cash is one of the main reasons why startups fail. More established companies can also be affected. We outline the importance of managing cash, key metrics, and actions to improve performance.

9 minute readContinue Reading
Paul Ainsworth

Paul Ainsworth

Paul is an international CFO with experience across multinational companies. He helps companies with his operational finance experience.

Getting Maximum Impact From a Minimum Valuable Product

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

8 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

5 False Hopes of Scrum and How to Fix Them

Scrum is easy to introduce but hard to master. Left to its own devices, Scrum creates false hopes and undercuts many of the expected benefits. Scrum teams need to continually improve their process and work culture to reap the rewards of an Agile transition.

7 minute readContinue Reading
Matt Johnson

Matt Johnson

Matt was a cofounder of Mediaxstream and also an executive at a global telecom.

The Front End: Using Gatsby.js and Node.js for Static Site Updates

With a static site generator back end in place from Part 1, now it’s time to implement a Gatsby.js-based front end, host it on Netlify, and get AWS to activate the whole pipeline.

7 minute readContinue Reading
Furkan Yavuz

Furkan Yavuz

Furkan is an experienced full-stack developer who has worked remotely since 2016. His main expertise includes Java, Angular, and Heroku.

ReactiveUI and the MVVM Pattern in WPF Applications

Wikipedia describes Reactive Programming as “an asynchronous programming paradigm concerned with data streams and the propagation of change,” but what is it really?

In this article, Toptal Freelance WPF Developer Denis Jesus Gonzalez Sanchez demonstrates a WPF app using ReactiveUI with the MVVM pattern and uses it to access a REST API.

12 minute readContinue Reading
Denis Jesus Gonzalez Sanchez

Denis Jesus Gonzalez Sanchez

Denis is a certified C# specialist and MS certified professional, experienced in several programming languages and business domains.

Treasury Is the Most Underrated Team in Your Company

Your company’s treasury team is a powerful function with the ability to influence all the levers of shareholder returns. Yet, often these teams are structured, staffed, and incentivized poorly.

12 minute readContinue Reading

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