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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Why Should Product Managers Invest in Sales Enablement?

Early investment in sales enablement results in a strong, motivated, engaged and supportive team that drives product success.

8 minute readContinue Reading
Laurie Harvey

Laurie Harvey

Laurie is a growth product manager who turns ideas into results. She creates multi-million-dollar businesses in secure network and cloud service delivery.

Climbing the IoT Value Chain

Impactful applications of IoT are certain to emerge in the near future. We explore how finance professionals should think of the value it can generate for their business by creating a thought framework.

10 minute readContinue Reading
Peter Wells

Peter Wells

Peter is a former investment banker and served as the COO of a marketing software startup. He enjoys working with high-growth companies.

Benchmarking A Node.js Promise

You can just write sequentially executed code in JavaScript, but should you?

In this article, Toptal Freelance JavaScript Developer Omar Waleed tests the widespread Node.js belief that synchronous code degrades performance and is, in a sense, just plain evil. Is this really true?

7 minute readContinue Reading
Omar Waleed

Omar Waleed

Omar is a full-stack developer and architect with over 4 years of experience working with companies of varying sizes.

Mobile UX Design Principles

Designers only have a few seconds to catch the attention of mobile users before they abandon an app or site. Following established mobile UX design principles creates a better overall user experience.

9 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Personalized UX and the Power of Design and Emotion

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

8 minute readContinue Reading
Chris Constandse

Chris Constandse

Chris is a senior UX/UI designer whose expertise is recognized by various exclusive networks including the InVision Design Leadership Forum.

How to Implement T9 Search in iOS

T9 predictive text has been around for ages, and it lost relevance with the advent of modern smartphones. However, T9 can still be a useful addition to certain types of apps on iOS.

In this article, Toptal Swift Developer George Vashakidze explains why T9 can still be useful and practical, and how you can add it to your next iOS app.

8 minute readContinue Reading
George Vashakidze

George Vashakidze

George is an extremely motivated and hardworking mobile developer with extensive experience working with iOS and Android.

Selecting the Right Valuation Method for Pre-IPO Startups

Valuation for mature late-stage startups can be tricky: Too developed for guestimate methods, yet still without the depth of data offered by public market companies.

14 minute readContinue Reading
Bertrand Deleuse

Bertrand Deleuse

Bertrand is a finance veteran and startup advisor, with a 20-year track record advising 50+ clients on $16 billion of deals.

The Value of User Testing With Prototypes

User testing, often confused with usability testing, is an overarching term to describe testing which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

6 minute readContinue Reading
Gabriel Kirmaier

Gabriel Kirmaier

Gabriel is a UX/UI designer who creates data-driven solutions for web and mobile platforms. He has worked with companies such as Stripe and Goodleap, and his book UX Bites was named “Best New Release” in the design category on Amazon.

How to Build a React Native QR Scanner: An RNCamera Tutorial

Cross-platform mobile apps are increasingly being built with React Native. But how can you scan for QR codes and augment the user’s camera view when they’re present?

6 minute readContinue Reading
Bassam Seif

Bassam Seif

Having founded multiple startups and worked with Microsoft, Bassam specializes in highly scalable, full-stack JavaScript applications.

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