Toptal Blog

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

T9 predictive text has been around for ages, and it lost relevance with the advent of modern smartphones. However, T9 can still be a useful addition to certain types of apps on iOS.

In this article, Toptal Swift Developer George Vashakidze explains why T9 can still be useful and practical, and how you can add it to your next iOS app.

Valuation for mature late-stage startups can be tricky: Too developed for guestimate methods, yet still without the depth of data offered by public market companies.

User testing, often confused with usability testing, is an overarching term to describe testing which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

Cross-platform mobile apps are increasingly being built with React Native. But how can you scan for QR codes and augment the user’s camera view when they’re present?

There’s nothing heroic about overwhelm. In a world where competition is fiercer than ever, the best of the best will win by protecting their ability to perform and deliver peak results, and that means avoiding burnout. This three-part framework can decrease stress while increasing productivity, creativity, and free time.

The WebSocket protocol is one of the ways to make your application handle real-time messages. The most common alternatives are long polling and server-sent events.

In this article, Toptal Freelance Java Developer Tomasz Dąbrowski shows us how to implement WebSockets with the Spring Boot framework, and use STOMP for effective client-server communication.

The only product management conference list you will ever need. It is arranged by month and includes information on location and ticket prices.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.