Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Industry Analysis and Porter’s 5 Forces: A Deeper Look at Buyer Power

In this article, Toptal Management Consultant Jacob Decter unpacks the concept of buyer power, one of the Five Forces that Michael Porter popularized in his now famous framework, providing useful insights and tips to businesses looking to stay ahead of the game and thrive.

9-minute readContinue Reading
Jacob Decter

Jacob Decter

A Wall Street-trained former Fortune 500 M&A and strategy VP, Jacob has led over $2 billion in acquisitions and divestitures.

Project Management Tools Comparison: Jira vs. Trello vs. MS Project vs. Basecamp vs. Asana vs. Wrike

Project management software comparison websites list about 600 different project management tools and choosing the right one can be head-spinning. We provide a list of 6 essential PM tools and insights on which types of projects they are most suited for.

13-minute readContinue Reading
Vytas Butkus

Vytas Butkus

Vytas is a professional project and product manager leading products and projects in education, 3D graphics, eCommerce, and adtech.

A Better Approach to Google Cloud Continuous Deployment

Most continuous deployment (CD) systems test code before rolling it out—but there’s a better way. Learn how to use Kubernetes to build an easily extendable event-driven CD pipeline that is optimized for reliable test results.

9-minute readContinue Reading
Antoine Reversat

Antoine Reversat

Antoine is a software developer with more than 18 years of experience at companies such as Meta and Ubisoft. He has deep expertise in Linux systems administration, DevOps, and Python, and has developed CI/CD pipelines for several organizations.

What Makes for a Successful Management Buyout Process?

Buying out the business you work for and then running it yourself doesn’t have to be a pipe dream. Management buyouts (MBOs) have been popular since the 1980s and, when aligned correctly, are appealing propositions for owners and motivated management teams.

16-minute readContinue Reading
Tyler Cain

Tyler Cain

Tyler has led private and public investment activity across industries, including consumer and healthcare, among others.

E-commerce UX: An Overview of Best Practices (with Infographic)

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to e-commerce UX, shoppers still tend to be considered last.

< 5-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a lead UX designer and strategist with more than 18 years of experience in a wide variety of projects across multiple industries.

Five Battle-tested Techniques Your WordPress API Developer Isn't Using

One of the best ways to elevate your status as a WordPress developer, at least in the eyes of your clients, is to become skilled at writing API consumers.

In this article, Toptal Freelance WordPress Developer Scott Fennell guides you through five techniques that will help you create powerful WordPress API clients to perfectly suit your needs.

13-minute readContinue Reading
Scott Fennell

Scott Fennell

Scott has written hundreds of WordPress themes and plugins. He specializes in third-party API integration and he’s an active tech writer.

A Guide to Managing Foreign Exchange Risk

This useful guide by Toptal Management Consultant Paul Ainsworth draws on 30+ years of experience as a CFO of large multinational companies to lay out the menu of options companies face in order to deal with foreign exchange exposure and manage risk effectively.

10-minute readContinue Reading
Paul Ainsworth

Paul Ainsworth

An international CFO with experience at large multinationals, Paul has led simplification projects across geographically disparate teams.

Data-driven Design and Generative Design – An Overview

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

7-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture and design, information technology, and content marketing, and has a passion for UX research.

What Is Branding? Everything Is Branding.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

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