Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Data-driven Design and Generative Design – An Overview

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

7 minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture and design, information technology, and content marketing, and has a passion for UX research.

Supporting the Tech Supply Through STEM Education

As the demand for technology professionals consistently increases year over year, supply is struggling to keep up. Fostering interest in STEM education in children early on is essential in building a sustainable pipeline for years to come. Toptal is proud to award our Women’s Scholarship to two women who are helping to foster this interest among youth across Asia and Oceania.

6 minute readContinue Reading
Toptal Research

Toptal Research

Toptal Research

Customer Journey Touch Points for Product Managers

Product management leaders will view every discussion, planning session, and milestone with the customer journey touch points in mind. A well-aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.

9 minute readContinue Reading
Laurie Harvey

Laurie Harvey

Laurie is a leader with more than 20 years of experience skilled in turning ideas into unprecedented results.

What Is Branding? Everything Is Branding.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

My Five Worst WordPress Development Mistakes

Join an expert in a look back in horror at his most embarrassing mistakes in his early days as a WordPress developer. He discusses general PHP bugs, WordPress-specific bugs, and also mistakes made at a managerial level while supervising other developers.

11 minute readContinue Reading
Scott Fennell

Scott Fennell

Having developed a theme and plugin framework for the largest law firms in the world, Scott is no stranger to WordPress at scale.

Zero Downtime Jenkins Continuous Deployment with Terraform on AWS

When your app’s next iteration is ready to deploy, you have two choices: either stop the entire application and deploy the new version manually every time or build an automated zero downtime CI/CD deployment pipeline once.

In this article, Toptal Freelance DevOps Engineer Gaurav Kohli demonstrates the latter using the Jenkins-powered continuous deployment pipeline of a three-tier web application built in Node.js, deployed on AWS Cloud, and using Terraform as an infrastructure orchestrator.

11 minute readContinue Reading
Gaurav Kohli

Gaurav Kohli

Gaurav has 12+ years cumulative experience working as a developer, scrum master, senior consultant, and product owner.

Who, What, and Why: A Guide to User Testing Methods

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

8 minute readContinue Reading
Jeff Bryant

Jeff Bryant

Jeff’s UX career has produced award-winning mobile applications, enterprise applications, and user-centric products owned by millions.

VR Project Development–How Project Managers Should Prepare

This article examines the VR technology, market trends, and most popular use cases. Key project roles are described alongside some most important challenges that PMs might face when managing a VR project.

13 minute readContinue Reading
Audrius Zujus

Audrius Zujus

Audrius is an experienced product and project manager who has worked with: Uber, Deloitte, Rolls-Royce, Deutsche Bank, Warner Bros.

Three Principles of Data Warehouse Development

Data warehouses aren’t exactly a new concept, but industry demand for data science services, coupled with the rise of AI and machine learning, is making them more relevant than ever.

In this post, Toptal Data Warehouse Developer Chamitha Wanaguru outlines three basic principles you need to keep in mind when developing a new data warehouse.

9 minute readContinue Reading
Chamitha Wanaguru

Chamitha Wanaguru

Chamitha is an IT veteran specializing in data warehouse system architecture, data engineering, business analysis, and project management.

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