Toptal Blog

First impressions are vital, and the outcome is binary—engagement or escape. The same goes for user onboarding. Learn how onboarding drives brand awareness and establishes trust with end users.

Family Offices are becoming increasingly popular and prominent in investment circles. Their rise is due to changing economic conditions and the increased flexibility and control that families wish to exert with their capital.

Micro-frontend architectures decompose a front-end app into individual, semi-independent “microapps” working loosely together. This can help make large projects more manageable, e.g. when transitioning from legacy codebases.

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

What happened to Blackberry? The company, once the most valuable in Canada, has effectively been a zombie stock for a while. Is the picture painted by the stock a fair one, particularly for a company whose revenues are up 20% YoY?

The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Giving and receiving feedback—without losing one’s cool—is an art. It’s incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.

Secure payment processing is a key prerequisite for any eCommerce operation. If it fails, the consequences can be catastrophic for any company, big or small.

In this article, Toptal Ruby on Rails Developer Henrique Reinaldo Sarmento outlines how you can create a Ruby on Rails eCommerce app, leveraging PayPal and Stripe for reliable and secure payments.