Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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How to Automate Your Business Processes With Salesforce

Salesforce is probably the most popular CRM platform, with various products giving you the power to put your business thoughts into action.

In this article, Toptal Freelance Developer and Salesforce Certified Application Architect and Platform Developer (II) Jayant Nathani explains how Salesforce can help automate your business processes for a more efficient business.

7-minute readContinue Reading
Jayant Nathani

Jayant Nathani

Jayant is a Salesforce Certified Application Architect and Platform Developer II, and has worked in several projects in a variety of fields for a range of domains such as finance, health, insurance, and marketing.

The Chat Crash: When a Chatbot Fails

There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

9-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Goodbye, Overdue Receivables

Overdue receivables are one of the most common and serious frustrations entrepreneurs face. The hidden costs can be staggering, from lost time dealing with the problem to the cost of hiring dedicated experts, to the serious and long term damage to a business’ reputation with its clients. In this guide, we provide six steps all businesses should take to avoid the headache of overdue receivables.

12-minute readContinue Reading
Scott Hoover

Scott Hoover

Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.

Python and Finance: Power Up Your Spreadsheets

The Python language has the functionality to consign many a VBA-filled spreadsheet, held together with sticky tape, to the recycle bin. Its ease of use and suitability for iterative development lends well to finance-based workflows. We delve into this and provides a brief tutorial.

20-minute readContinue Reading
Stefan Thelin

Stefan Thelin

Stefan is the Director of Data-Driven Insights and Analytics for Cargotec, a leading provider of cargo and loading solutions. He has also served as an M&A director and a startup CFO, and led financial modeling and analysis as a leveraged finance manager at the Royal Bank of Scotland.

Cross-cultural Design and the Role of UX

Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.

9-minute readContinue Reading
Jenny Shen

Jenny Shen

Jenny is a UX designer who helps innovate digital products by defining strategy and designing user-centric experiences.

React Tutorial: How It Compares to Angular and Vue

In recent years, React went from being an also-ran in the JavaScript universe to the most popular JS library. However, how does React stack up against Angular and VueJS in 2019?

In the first part of our React tutorial series, Toptal JavaScript Developer Kamil Jakubczak outlines the reasons behind React’s popularity and explains how to get started on your first React app.

12-minute readContinue Reading
Kamil Jakubczak

Kamil Jakubczak

Kamil is a JavaScript, React, and .NET fan who has recently been focusing on React Native. He enjoys full-stack development and clean code.

Influence with Design: A Guide to Color and Emotions

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

State Management in Angular Using Firebase

Without proper state management, your Angular app will become a UX nightmare. But even with that solved, persisting state across sessions and devices can be tricky. This tutorial shows how to leapfrog that challenge using Firebase.

15-minute readContinue Reading
Joaquin Cid

Joaquin Cid

Joaquin is a full-stack and hybrid mobile app developer with over 12 years of experience working for companies like WebMD and Getty Images.

How to Craft a Successful Go-to-Market Strategy

As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach—including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

9-minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha is a management consultant with experience in capital markets, government, financial restructuring, and venture investments. She has an MBA from the Wharton School of the University of Pennsylvania and transitioned to venture capital after a career in banking at JPMorgan, HSBC, and Alvarez & Marsal.

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