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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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How to Craft a Successful Go-to-Market Strategy

As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach—including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

9 minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha is an investor at a venture capital firm. She meets many startups daily and evaluates their investment potential.

Strength in Numbers – An Overview of Data-driven Design

Data-driven UI design is both art and science. Understanding how to collect and analyze data and implement designs based on it is an important skill for beginner and expert designers alike.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

ActiveResource.js: Building a Powerful JavaScript SDK For Your JSON API, Fast

As simple as your RESTful API may be, even internal users will want a JavaScript package that will do all the heavy lifting for them. Why build each CRUD request by hand, or worse, deal with related resources using custom code for every scenario? With ActiveResource.js, you don’t have to.

13 minute readContinue Reading
Nick Landgrebe

Nick Landgrebe

Former CTO of Humanity Rising and an experienced full-stack engineer, Nick enjoys making tech accessible and being active in the FOSS scene.

Automatically Update Elastic Stack with Ansible Playbooks

The Elastic Stack is constantly releasing new and amazing features, and often delivers two new releases every month. However, even though the Elastic website maintains clear and detailed documentation, every upgrade involves a series of tedious steps. That is why one engineer decided to automate the whole process.

In this article, Toptal Freelance Linux Developer Renato Araujo walks us through a series of Ansible Playbooks he developed to auto-upgrade his Elastic Stack installation.

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Renato Araujo

Renato Araujo

Renato is a Linux and network system administrator with 20+ years of experience designing, deploying, and automating systems.

The Street Guide on How to Hire a Part-time CFO

When does it make sense for a business to consider hiring a part-time CFO? Are there situations in which it doesn’t make sense at all? What attributes and criteria should businesses use to filter and select candidates? This article by Toptal Finance Expert Scott Hoover looks at answers to all three questions, and is intended to be a practical guide based on nearly a decade of experience as a freelance CFO for privately held companies.

11 minute readContinue Reading
Scott Hoover

Scott Hoover

Scott is a CPA with three focus areas: high-level monthly financial oversight, accounting software projects, and corporate tax planning.

Mobile UX Design Constraints, Best Practices, and Working With Developers

We can achieve better user experiences with mobile UX design by following best practices, understanding constraints and facilitating a solid working relationship with developers.

10 minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from an architecture and design background as well as UX, tech, startups, and content marketing.

What Is an Agile Coach and How Can You Become One?

The role of Agile coach has been gaining popularity in recent years. In this article, we will talk about the different types of Agile coaches and their responsibilities. We will discuss how to effectively work with them as a project manager and give suggestions to PMs who want to become Agile coaches themselves.

8 minute readContinue Reading
Vytas Butkus

Vytas Butkus

Vytas is a professional project and product manager leading products and projects in education, 3D graphics, eCommerce, and adtech.

Heuristic Principles for Mobile Interfaces

Nielsen’s heuristic principles have stood the test of time and have been revisited to be further integrated with human-centered design for mobile—including clear definitions and design examples.

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Jordan DeVos

Jordan DeVos

Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.

A Day in the Freelance Life: Getting to Know Toptal Designers

Are remote working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

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