Search results for ""

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

Some AI initiatives cut costs and drive innovation—others waste company resources without much ROI. Toptal’s Artificial Intelligence Practice Lead describes an effective framework for evaluating whether an AI project can deliver tangible, hard-hitting value.

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.

Launching a new venture? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business.

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

Posing good questions is a vital project management skill that impacts team trust, self-efficacy, and productivity. Follow this guide to learn best practices and questions for specific audiences.

The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.