Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Secrets of a Successful Hybrid Work Model

There is no one-size-fits-all structure for hybrid companies. Here, the CHRO of Nationwide and other business and thought leaders share their strategies for setting up the model that’s right for you.

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Audrey Goodson Kingo

Audrey Goodson Kingo is a renowned career expert and book author. She has advised insurance giant Aon on work-life balance and shared her expertise with CNN, Good Morning America, MSN, and more.

Cash Flow Optimization: How Small and Medium Businesses Can Unlock Value and Manage Risk

Cash flow optimization requires a disciplined approach that anticipates liquidity shocks and allocates windfalls strategically in order to maximize opportunity.

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Emilio Parente

Emilio is a former Deloitte consultant and CFO with experience in optimizing finance departments, supporting growth plans, and creating strategic roadmaps for start-ups and small and medium enterprises. He has worked with and advised more than 50 clients around the world, including global corporations such as Swissport International in Switzerland.

Gain a Competitive Edge With an App Review Analysis

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

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Daniel Lipton

Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.

From Promoting to Creating: How an Advertising Leader Found His Calling in VR Gaming

Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?

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Micah Bowers

Micah Bowers is a digital designer who has partnered with companies such as Google and Deloitte. His writing has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Using Express.js Routes for Promise-based Error Handling

Maintainable Express.js code after scaling means making common code more feature-rich while reducing boilerplate. Find out how to enable promise-based route code and centralize both error handling and normal-results handling in Express.js apps.

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Vitaly Senko

Vitaly is a full-stack developer who has extensive experience in creating apps with Node.js, React, and .NET, including the maintenance of a healthcare platform with nearly 20 million users.

The Right Way to Run Hybrid Meetings

Sacha Connor logged more than 10,000 hours in hybrid meetings while leading marketing and innovation teams at The Clorox Company. Here are her hard-won tips for running successful sessions.

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Sacha Connor

Sacha Connor is a former Director of Marketing at The Clorox Company and Founder and CEO of Virtual Work Insider, a consultancy that teaches hybrid and remote best practices. Connor’s expertise has been featured in The Wall Street Journal and the Society of Human Resource Management publications.

Automate Your Way to Better Project Management

Software automation tools can help project managers streamline tasks that distract from more crucial responsibilities. We took a deep dive into Jira’s automation capabilities and asked Toptal project managers for their thoughts on how to best automate workflow.

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Monica Zaleski

Monica is Lead Editor, Product and Projects, at Toptal and a former editor at the Project Management Institute. She worked in academic and business publishing for more than 15 years on book projects for the University of California Press, as well as on marketing communications projects for Microsoft, SAP, and Synnex. Monica also holds a doctorate in English.

Ace Your Online Conversion: SaaS Landing Page Best Practices

The pandemic has fueled a boom in software services. Learn how to sell the benefits of these complex products with lessons from sharp, trust-inspiring SaaS landing pages that convert.

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Muhammad Junaid

Muhammad is a senior product designer and strategist who delivers compelling customer experiences for companies around the world, including Ulster Bank and Bayer.

Platform Business vs. Pipeline Business: How to Leverage Your Network

Platform businesses of all kinds are hot in the startup world, but even pipeline businesses can benefit from the principles that make a platform business model successful.

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Greg Barasia, CFA

Greg is a seasoned financial professional with experience at major investment firms such as Lazard. He has executed more than $20 billion in transactions, from seed-stage venture investments to large corporate buyouts.