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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Building a Node.js/TypeScript REST API, Part 3: MongoDB, Authentication, and Automated Tests

Our Express.js REST API series ends with a bang! Learn how to add a Dockerized MongoDB instance, Mongoose, JWT authentication, user permissions, and automated testing with Mocha, Chai, and SuperTest.

25+ minute readContinue Reading
Marcos Henrique da Silva

Marcos Henrique da Silva

Marcos has 17+ years in IT and development. His passions include REST architecture, Agile development methodology, and JS.

React SEO Strategies and Best Practices

While React is often lauded for making front-end development more efficient, this popular library can be problematic for search engines.

In this article, Toptal data visualization engineer Vineet Markan examines why React is challenging for SEO and outlines what software engineers can do to improve the search rankings of React websites.

13 minute readContinue Reading
Vineet Markan

Vineet Markan

Vineet specializes in building data visualization interfaces and has used React extensively in his projects.

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.

3 Bold Predictions for the Real Future of Virtual Work

Pandemic-necessitated remote work arrangements brought the office and all of its pitfalls into the home. The future of virtual work will look entirely different.

7 minute readContinue Reading
Matthew M.F. Miller

Matthew M.F. Miller

Senior Writer Matthew M. F. Miller is a bestselling author with articles in the Los Angeles Times, The Dallas Morning News, and more.

There’s No Such Thing As Digital Strategy

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
Cosmin Costean

Cosmin Costean

An innovative and performance-driven entrepreneur with a passion for tech and business, Cosmin holistically understands the startup context and the advantages and constraints that come with it.

Using Microsoft Clarity to Better Understand Users

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

5 minute readContinue Reading
Ahmed Osman

Ahmed Osman

Ahmed is a software engineer who specializes in .NET and Azure, and builds innovative solutions for companies such as Amazon and Microsoft.

Crypto Exchange Wars: How Coinbase Stacks Up Against Its Rivals

Coinbase is among the hundreds of cryptocurrency exchanges that have sought to fill a gap left by the mainstream, for years offering investors the only platforms for investing in Bitcoin and other tokens. However the industry has matured, and the mainstream is warming up to crypto, making the exchange business hotly contested and challenging leaders like Coinbase.

6 minute readContinue Reading
Michael J. McDonald

Michael J. McDonald

Michael J. McDonald is an award-winning journalist who has worked at Bloomberg News and Thomson Financial. He is a Senior Writer at Toptal.

Embracing an “Aha!” Moment: Building Trust to Effect Change

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7 minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Jerry has extensive experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce.

Solving Bottlenecks With SQL Indexes and Partitions

Indexes and partitioning can help with SQL performance, but they’re not cure-alls. Through everyday examples of date range and LIKE queries, find out how to “think like an RDBMS” to make yours run faster.

14 minute readContinue Reading
Mirko Marović

Mirko Marović

Mirko designs and develops massive, extreme-workload databases. He also trains software developers on databases and SQL.

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