Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Don’t Build, Integrate: A Guide to CRM Integration

Customer Relationship Management systems provide businesses with more clarity and information about customer behavior, helping boost sales, retain existing customers, and attract new ones.

In this article, Toptal Software Developer Leif Gensert outlines the basic challenges of CRM integration and explains what you can do to make the process as efficient and frictionless as possible.

14-minute readContinue Reading
Leif Gensert

Leif Gensert

Leif has a decade of experience in back-end development using Ruby and Elixir. He’s worked for both large consulting firms and early-stage startups. His side projects and open source contributions ensure he is always up-to-date on the latest tech.

Creating a Narrative from Numbers

The key to a successful business plan is a coherent story built around financial projections and external context.

7-minute readContinue Reading
Ali Al-Suhail

Ali Al-Suhail

Ali has advised on equity transactions amounting to US $3 billion involving startups, mid-market companies, and private equity firms.

How to Scale Internationally: Global Product Design

Companies rolling out international products tend to focus primarily on proper language translation. However, a host of other essential components should not be missed in order to make your product a global success.

7-minute readContinue Reading
Adrienne Jan

Adrienne Jan

Adrienne has more than 15 years of experience in marketing and product roles across multiple countries.

Create a WhatsApp Chatbot, Not an App

Feedback on an enterprise web app prompted an experiment. Could a WhatsApp chatbot replace it? Would people like it better? Would it be more useful?

10-minute readContinue Reading
Aminadav Glickshtein

Aminadav Glickshtein

Aminadav has 20 years of professional experience. Having started coding at the age of seven, programming is like a native language to him.

Black Swans and the Paradigm Shift of Remote Work – COVID-19 Lessons, Part 2

Remote work is a paradigm shift with profound implications. Here, Toptal’s Chief Economist identifies the main challenges of the traditional work paradigm. In doing so, he reveals how breaking these constraints leads to closer collaboration and more innovation than ever before.

10-minute readContinue Reading
Erik Stettler

Erik Stettler

Erik is a co-founder of a global venture capital fund that has invested in 50 startups (raising more than $500 million) and has realized six exits. He serves as Toptal’s Chief Economist and holds an MBA from Harvard.

The Past Is Still Present: An Overview of Timeless Design

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

7-minute readContinue Reading
Damir Kotorić

Damir Kotorić

Damir is a multidisciplinary designer who brings digital products to life for startups and Fortune 500 giants all around the world.

Strategies for Leading a Fully Distributed Team: Q&A with Toptal CEO Taso Du Val

Taso Du Val is the CEO of Toptal, the world’s largest fully distributed company. Paul Estes sat down with Du Val to discuss Toptal’s recently published “The Suddenly Remote Playbook,” a guide for building and sustaining an enterprise-grade remote work environment.

< 5-minute readContinue Reading
Paul Estes

Paul Estes

Staffing.com editor-in-chief, The Talent Economy Podcast host, and former innovator at Microsoft.

Interview: The Promise of Intel oneAPI and Direct Parallel C++

What if developers could use the same code, tools, and libraries on a CPU, GPU, or an AI accelerator? Intel’s oneAPI initiative aims to do just that by offering a unified programming model across multiple hardware architectures.

Toptal Technical Editor Nermin Hajdarbegovic discusses oneAPI’s genesis and future with Sanjiv M. Shah, VP of Intel’s Architecture, Graphics and Software Group.

11-minute readContinue Reading
Nermin Hajdarbegović

Nermin Hajdarbegović

A veteran tech writer, Nermin helped create online publications covering everything from the semiconductor industry to cryptocurrencies.

Small Business Resources for COVID-19: Loans, Grants, and Credits

Many American businesses have been forced to close or drastically cut back operations due to an unprecedented pandemic affecting the entire globe. Thankfully, the government, communities, and even private business have stepped up.

6-minute readContinue Reading
James Costello

James Costello

James is a chartered accountant with 20 years of experience, including strategic corporate and governance work.

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