Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

Share
Share
Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

Featured in

World-class articles, delivered weekly.

By entering your email, you are agreeing to our privacy policy.

Effective Facebook Ads: 5 Creative Tips to Drive Growth

Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.

6-minute readContinue Reading
Jake Madoff

Jake Madoff

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

How to Create an SEO Keyword Strategy With Color-coded Priorities

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

13-minute readContinue Reading
Robert Franklin

Robert Franklin

Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.

Digital Advertising for Small Businesses: A 6-step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14-minute readContinue Reading
Ariel Morton

Ariel Morton

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

Powerful Conversations: How Project Managers Can Transform Teams Through Strategic Questions

Posing good questions is a vital project management skill that impacts team trust, self-efficacy, and productivity. Follow this guide to learn best practices and questions for specific audiences.

9-minute readContinue Reading
Mădălina Marincaș

Mădălina Marincaș

Mădălina is a project manager and management consultant with a unique mix of technical and business psychology expertise. She has degrees in both psychology and computer science and spent five years rolling out complex applications at Flutter Entertainment. She also managed end-to-end projects at Global App Testing, a software QA company serving companies like Google and Microsoft.

Building a Mental Health App for Families: A UI Design Case Study

The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

10-minute readContinue Reading
Fellype Silva

Fellype Silva

Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.

Using an LLM API As an Intelligent Virtual Assistant for Python Development

With proper instruction, LLMs can be highly effective coding assistants. This step-by-step guide shows you how to generate a call to an external API using Python and the OpenAI API.

16-minute readContinue Reading
Tarek Mohamed Mehrez

Tarek Mohamed Mehrez

Tarek is a software and data engineer specializing in machine learning, software architecture, DevOps, and back-end development. He has served as CTO of Thndr, a company backed by Y Combinator, and has published several research papers on machine learning. Tarek has a master’s degree in computational linguistics from the University of Stuttgart.

Immersive Experience Design: Expert Insights and Techniques

How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.

10-minute readContinue Reading
Clarke Noone

Clarke Noone

Clarke is a designer who focuses on UX, UI, VR/AR animation, and 3D design. He has extensive experience crafting immersive user experiences for companies such as Barclays and Skype.

How to Use ChatGPT for Project Management

Effective use of generative AI tools like ChatGPT can help project managers boost workplace productivity. Follow this tactical guide to learn best practices, explore project use cases, and understand the technology’s limitations.

13-minute readContinue Reading
Anna D. Lukasiak

Anna D. Lukasiak

Anna is a project manager with experience in ground-up planning, design, implementation, and deployment of business and technology projects. She has worked at prominent multinational companies such as Goldman Sachs, Syngenta, and Volvo. With expertise in systems analysis and application development, she is also skilled in Python, JavaScript, HTML, CSS, and C/C++.

Ask a Security Engineer: From DevSecOps to Cloud Security

Security engineering is a fast-moving field, and getting left behind is not an option. This ask-me-anything-style Q&A covers compliance frameworks, security checks, and the importance of a DevSecOps approach.

8-minute readContinue Reading
Gökay Pekşen

Gökay Pekşen

Gökay is a security developer and advisor. He built Turkey’s first DevSecOps CI/CD pipeline, and designed and constructed a world-class cybersecurity infrastructure to safeguard $8 billion in annual local payment transactions while serving as Information Security Vice President at Interbank. He is the founder and CEO of Prime Threat, a security consultancy that helps businesses navigate GDPR compliance and risk management.

World-class articles, delivered weekly.

By entering your email, you are agreeing to our privacy policy.

Join the Toptal® community.