Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Evaluating the Nature of Business Ethics in Practice

Using the 2016 Wells Fargo Banking Scandal as an example, this article dissects the situation according to the principles of the three classic ethical theorists: Plato, Kant, and Mill. It then offers some suggestions on how to improve ethics in business.

18-minute readContinue Reading
Martin Kemeny

Martin Kemeny

Martin is an seasoned real estate and PE executive that has completed over $200m of projects and advised a range of Fortune 500 companies.

Pricing Strategies for Success: A Practical Guide

Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company’s revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer.

In this article, Toptal Management Consultant Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

14-minute readContinue Reading
Dalibor Pajic

Dalibor Pajic

Dalibor is a CFO with over 15 years of experience in corporate finance, investment management, pricing management, and business development.

Designing for Readability: A Guide to Web Typography (With Infographic)

There’s a lot to consider when choosing a typeface for a digital design. There may not be a formula but designers can use this guide to find and format the right font for a pleasant reading experience.

< 5-minute readContinue Reading
Jordan DeVos

Jordan DeVos

Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.

The Principles of Design (With Examples and Infographic)

Understanding the principles of design and how they interact is vital for both new and expert designers. Implementing them purposefully is key to creating visually appealing, functional designs.

13-minute readContinue Reading
Adel Benzehda

Adel Benzehda

Adel is a UI/UX designer who helps teams turn complex technology into clear, usable products. He has worked with early-stage startups and partnered with teams at Airbnb, Colgate, Supercell, and a range of emerging AI-focused companies. His work centers on shaping practical, user-centered interfaces.

F# Tutorial: How to Build a Full-stack F# App

F# is a strongly typed, multi-paradigm programming language with imperative, functional, and object-oriented programming methods.

In the first part of our F# tutorial series, Toptal Freelance Software Engineer Shanglun Wang demonstrates how to get started and create a simple app using nothing but F#.

14-minute readContinue Reading
Shanglun Wang

Shanglun Wang

Sean is a passionate polyglot: A full-stack wizard, sys admin, and data scientist. He’s also developed market intelligence software.

A Complete Guide on How to Seamlessly Take Over an Existing Project

As project managers, we are sometimes tasked with taking over a project in progress. In this guide, we will outline how to plan a project takeover and execute it flawlessly. Use the included project manager checklist for your upcoming projects.

16-minute readContinue Reading
Luciano Castro

Luciano Castro

Luciano is a business-driven manager with over 15 years of experience as a CTO and CEO in multinational companies and startups.

How to Get Consulting Clients – An Interview with Steve Blank

Consultants often struggle to find new, solid clients. We asked Steve Blank, the founder of the Lean Startup movement (and someone who has helped hundreds of companies get a better product to market faster and worked with dozens of consultants along the way) how consultants can attract clients.

Steve’s advice is a bit counter-intuitive. But it’s something that Toptal’s best consultants have already been doing for years.

9-minute readContinue Reading
Elizabeth J. Howell Hanano, CFA

Elizabeth J. Howell Hanano, CFA

Elizabeth began her career as an equity analyst and brings a deep understanding of how to unlock value within companies, big and small.

Adapting for Success: A Guide to Change Management

With today’s rapid pace of technological progress, organizational change is perhaps more necessary than it ever has been. But change is hard. Countless studies show that more often than not, corporations fail to implement change successfully, losing money, time, and employee morale in the process.

Based on his 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO, Toptal Management Consultant Edwin Petersen outlines his thoughts on why change management often fails and how to get it right.

11-minute readContinue Reading
Edwin Petersen

Edwin Petersen

Edwin has 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO.

Better Android Apps Using MVVM With Clean Architecture

Keeping your Android codebase maintainable as your codebase grows can be a challenge. In this article, Toptal Freelance Android Developer Abhishek Tyagi shows how to combine MVVM with Clean Architecture—the latter as described by Robert C. Martin—to write decoupled, testable, and maintainable code.

8-minute readContinue Reading
Abhishek Tyagi

Abhishek Tyagi

A team lead and Android entrepreneur with 5+ years of experience, Abhishek has contributed to apps with more than 5 million downloads.

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