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Create Engaging UI Components: A Figma Animation Tutorial

Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

10 minute readContinue Reading
Anna Muratova

Anna Muratova

IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

10 minute readContinue Reading
John S. Doss

John S. Doss

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9 minute readContinue Reading
Jake Madoff

Jake Madoff

Assessing the Business Value of New AI Initiatives: A Strategic Framework

Some AI initiatives cut costs and drive innovation—others waste company resources without much ROI. Toptal’s Artificial Intelligence and Data Analytics Practice Lead describes an effective framework for evaluating whether an AI project can deliver tangible, hard-hitting value.

9 minute readContinue Reading
Chas Stikeleather

Chas Stikeleather

Increase Developer Productivity With Generative AI: Tips From Leading Software Engineers

Generative AI is revolutionizing how software developers write code. In this article, three Toptal developers share how they’re using Gen AI in their daily work and offer actionable advice for others who want to utilize this nascent technology.

13 minute readContinue Reading
Sam Sycamore

Sam Sycamore

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Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) Marketing Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6 minute readContinue Reading
Gabriel Ignacio

Gabriel Ignacio

3 Cybersecurity Archetypes and How They Affect Risk Priorities and Staffing

Is your organization an Operator, a Builder, or a Governor? Toptal’s Information Security Practice Lead, Michael Figueroa, reveals how this knowledge helps CISOs fine-tune their security teams and tactics.

8 minute readContinue Reading
Michael Figueroa

Michael Figueroa

Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta

Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.

8 minute readContinue Reading
Jake Madoff

Jake Madoff

Bootstrapping Your New Venture: The Case for Going Back to Basics

Launching a new venture? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business.

7 minute readContinue Reading
Shane Stafford

Shane Stafford

How to Create an SEO Keyword Strategy With Color-coded Priorities

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

13 minute readContinue Reading
Robert Franklin

Robert Franklin

Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14 minute readContinue Reading
Ariel Morton

Ariel Morton

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