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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Multilevel Menu Design Best Practices

Navigation can be a UX minefield. Apply these guidelines to design intuitive multilevel menus that increase findability and offer a consistent experience across devices.

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Andris Suipe

Andris Suipe

Andris is a Google and UXQB-certified design professional with a decade of experience in healthcare, fintech, data recovery, insurance, and other industries. He’s designed products for Android, iOS, Windows, and Mac platforms.

How Companies Are Building Digital Asset and NFT Strategies

Despite crypto volatility, major brands are continuing to invest in NFTs. It’s time for more companies—not just those with valuable, recognizable IP—to explore how to create NFT strategies of their own.

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Brian Nichol

Brian Nichol

Brian is an NFT strategy expert who has modeled digital asset strategies for clients in a number of industries. A seasoned finance professional, he previously worked for KPMG and South Africa’s PG Group.

Serve Map Clusters 50x Faster Using Smarter Caching

Serving map clusters to a mobile app can cause a significant performance bottleneck. Fortunately, it’s a problem that can be solved with this caching strategy.

8 minute readContinue Reading
Florian Pfisterer

Florian Pfisterer

Florian is a back-end software engineer who has architected and scaled several apps and REST APIs on AWS using Redis, SQL, and Node.js. He was the lead software engineer at Playsports after it acquired a startup he had co-founded.

The 3 Essential Elements of a Streamlined Product Strategy

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

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Douglas L. Ringer

Douglas L. Ringer

Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.

Control Your Climate With This Raspberry Pi Thermostat Tutorial

Smart homes are the future, but what do you do if you have an old air conditioner or heater in your home? Replacing old devices isn’t always feasible, but you can automate them with a Raspberry Pi.

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Ovidiu-Nicu Andrei

Ovidiu-Nicu Andrei

Ovidiu-Nicu is a full-stack developer with extensive experience in PHP, JavaScript, and Linux administration. He has developed a number of WordPress plug-ins, large-scale apps, and performance-optimized MySQL procedures.

Work As We Knew It Is Ending. The Remote, Freelance Revolution Has Begun

Toptal’s Chief Economist believes now is the time for top talent to go freelance and for even more businesses to embrace contingent work. Thought leaders from the Fortune 500 consultancy JLL, BMO Financial Group, and more agree. Here’s why.

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Michael J. McDonald

Michael J. McDonald

Michael J. McDonald is an award-winning journalist who has worked at Bloomberg News and Thomson Financial. He is a Senior Writer at Toptal.

Leveraging Fitts’ Law: User Interface Design Principles for E-commerce

Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.

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Alexandre Brito

Alexandre Brito

Alexandre is a UX/UI designer and strategist with more than a dozen years of experience designing standout e-commerce experiences. He has worked with such companies as Asics, Deutsche Bank, Intel, KLM, Pernod Ricard, Philips, Toyota, and Vodafone.

8 Automated Testing Best Practices for a Positive Testing Experience

Testing doesn’t have to be tedious. With these automated testing best practices and tips, software engineers can leverage automated tests to boost their productivity and make their work more enjoyable.

17 minute readContinue Reading
Lev Yastrebov

Lev Yastrebov

Lev is an accomplished C# and .NET developer who leverages test-driven development, static analysis, and in-depth knowledge of technologies to solve tasks with robust, clean code. At leading smart marine technology company Wärtsilä, he created an algorithm for 3D seafloor mapping that resolves conflicting data from thousands of nautical charts.

Retain Users With These Mobile App Onboarding Inspirations

Mobile app onboarding is fraught with frustration and friction, but it doesn’t have to be this way. Learn from these exquisit onboarding examples specifically designed to engage and retain users.

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Michael Abehsera

Michael Abehsera

Michael is an experienced UI/UX designer whose background in marketing and data analysis helps him make well-informed design decisions.

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