Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Don’t Always Champion the User: How to Balance Business Priorities and UX

Designers who advocate for the user without showing an awareness of business objectives are at risk of being ignored. These strategies will help you communicate the value of UX to stakeholders.

10-minute readContinue Reading
Damir Kotorić

Damir Kotorić

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

5 Lessons From Fast-growing Tech, Energy, and Fintech Companies

Worried about the impact of economic volatility on your company’s revenue? Toptal asked leaders of four hypergrowth companies what drives their continued expansion.

8-minute readContinue Reading
KJ Bannan

KJ Bannan

KJ is the former Executive Editor of Smart Enterprise magazine and now writes about business, technology, and software for The Wall Street Journal, The New York Times, and Robb Report. KJ has a master’s in journalism from New York University and a certificate in Diversity, Equity, and Inclusion in the Workplace from the University of South Florida Muma College of Business.

Medical Billing Reimagined: A UI/UX Case Study

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.

10-minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz Garcia de Prado is a UI/UX designer and branding expert who has worked for clients such as ABN AMRO, Ahold Delhaize, Dutch transport company Broshuis, and aperitif maker Haus. She is the former creative director of EMN & OLLA The Agency, and former managing director and art director of EMN in Bahrain. She is also the co-founder and art director of the luxury table linen brand Prado y Barrio.

How to Conduct User Research as a Team of One

User research is essential to product design, but it can be challenging to do alone. Explore how a solo designer can optimize time and resources to uncover important user insights.

10-minute readContinue Reading
Anna Vasyukova

Anna Vasyukova

Anna is a data-driven product designer who specializes in user research, analytics, and usability testing. She holds an MBA, a Certificate in User Experience Design from the Nielsen Norman Group, and a Professional Diploma in UX Design from UX Design Institute.

Understanding Twitter Dynamics With R and Gephi: Text Analysis and Centrality

Centrality and text analysis allow users to get more out of their social network data. Here’s how you can leverage them using R and Gephi.

12-minute readContinue Reading
Juan Manuel Ortiz de Zarate

Juan Manuel Ortiz de Zarate

Juan is a developer, data scientist, and doctoral researcher at the University of Buenos Aires where he studies social networks, AI, and NLP. Juan has more than a decade of data science experience and has published papers at ML conferences, including SPIRE and ICCS.

Streamline Your Django Settings With Type Hints: A Pydantic Tutorial, Part 1

Python and pydantic make a powerful runtime combination when validating data and settings, resulting in reduced debugging and a simplified code base.

6-minute readContinue Reading
Arjaan Buijk

Arjaan Buijk

Arjaan is a senior engineer and data scientist who creates mission-critical cloud solutions focused on Rasa for international banks and insurance companies. He architects and teaches large-scale Kubernetes solutions.

Top HR leaders at Walmart, Xerox, Hewlett Packard Enterprise, and Synchrony tell Toptal about the innovative steps they’re taking to attract, nurture, and grow top talent.

7-minute readContinue Reading
Sunny Gold

Sunny Gold

Sunny is the Lead Editor for Toptal Insights, where she covers business, tech, healthcare, leadership, and the future of work. A veteran journalist, Sunny has held editorial positions at some of the largest and most well-known media companies in the US, including Condé Nast, Hearst, and Bonnier.

PageSpeed Insights Best Practices: Acing Google’s Assessment

Page speed is an important ranking attribute for search engines, making performance optimization a prerequisite for successful sites. Here’s how Google PageSpeed Insights can help identify and rectify performance issues.

11-minute readContinue Reading
Timofey Bugaevsky

Timofey Bugaevsky

Timofey is a CTO and veteran full-stack engineer with over 18 years of experience developing new products and sustaining existing ones. He holds an Engineer’s Degree in Robotics and an MBA.

Bots for Finance: How to Increase Back-office Efficiency Through Automation

Automating basic financial functions can save your company time and money and free your employees from tedious rote tasks. Toptal management consultant Miklos Lukacs explains how building a simple Python bot can streamline your business.

10-minute readContinue Reading
Miklos Lukacs, CFA

Miklos Lukacs, CFA

Miklos is highly experienced in finance processes, fintech, and Python programming. In addition to being a Toptal management consultant and software developer, he is the director of the structured finance consulting company Pylink Ltd.

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