Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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When Does it Make Sense to Use Google BigQuery?

What do you do when you come across a dataset that’s simply too big to allow fast queries? Google BigQuery could be part of the solution, though it’s no silver bullet.

In this article, Toptal Java Developer Maksym Goroshkevych explains how BigQuery can drastically improve query performance, and when you should and should not use it.

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Maksym Goroshkevych

Maksym Goroshkevych

Maksym is an expert in back-end Java development and building up the front with Angular. He enjoys tackling complex, challenging projects.

The New Millionaires: Establishing a Lucrative Freelance Career

We consulted with some of the highest earners (mid-six-figures or more) in the Toptal network on the current landscape of freelancing, traits of high-performing freelancers, and how remote talent can create lucrative freelance careers on their terms.

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Toptal Research

Toptal Research

We pair cutting-edge data with editorial insights to inform readers about the future of work.

Coding for Designers: How Much Should We Know?

Much of the design community is wondering: does graphic design require coding? Some favor seeking out the unicorns who can do both, design and coding, while others claim they don’t exist or only get in the way.

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Jon Vieira

Jon Vieira

Jônatas is a detail-oriented digital art director who uses UI, UX, visual and motion design to make technology simple for everyone.

Digital Companies and the Valuation of Intangible Assets

The move to a digital economy has coincided with a higher proportion of enterprise value - 84% of the S&P 500 - being derived from intangible assets, such as patents and software. Yet, accounting rules have not caught up with this shift and current disclosure practices can paint an incomplete picture for investors.

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Surya Krishnan

Surya Krishnan

Surya is a corporate development professional that has performed $25+ billion of valuation advisory engagements at PwC.

UX Research Techniques and Their Applications

UX research techniques and their applications will result in better designs that avoid costly mistakes such as cost overruns, guesswork, following best practices, and reliance on industry knowledge.

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Michael Craig

Michael Craig

Michael is an experienced designer whose research-driven design process has resulted in purposeful user experiences that delight users.

Adversarial Machine Learning: How to Attack and Defend ML Models

The increasing accuracy of machine learning systems has resulted in a flood of applications using them. As machine learning models matured and improved, so did ways of attacking them.

In this article, Toptal Python Developer Pau Labarta Bajo examines the world of adversarial machine learning, explains how ML models can be attacked, and what you can do to safeguard them against attack.

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Pau Labarta Bajo

Pau Labarta Bajo

Pau has extensive experience in quantitative finance. He combines love of statistics and machine learning with excellent Python skills.

5 Questions a Scrum Master Should Ask Before Joining a Startup

The scrum master role has been gaining popularity with the widespread adoption of Agile. Startups adopt Scrum at an ever earlier stage and look for professionals to help them out. There are some simple questions a scrum master candidate can ask to find the right startup company for their skill set.

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Vytas Butkus

Vytas Butkus

Vytas is a professional project and product manager leading products and projects in education, 3D graphics, eCommerce, and adtech.

Make Your App Profitable: Leverage Mobile Analytics

Building a mobile app isn’t cheap—and the harsh reality is that most apps fail. Find out how to leverage fundamental analytics metrics to make sure your app actually turns a profit.

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Matthew Knippen

Matthew Knippen

Having built 60+ iOS apps since 2008 using Swift and Objective-C, Matthew is most known for going from idea to App Store within 8 weeks.

The Dos and Don’ts of a Rebranding Strategy

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

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Jordan DeVos

Jordan DeVos

Jordan is a visual communications designer with a user-centric focus. Her work integrates strategy, brand, and user experience.

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