Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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DevOps: What It Is and Why It Matters

What is DevOps, and why is it important for your organization to understand and implement? Alvaro Oliveira, VP of Talent Operations at Toptal, provides a comprehensive, non-technical explanation of what DevOps means, and explores why DevOps principles are crucial for enterprise organizations of all stripes to consider.

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Alvaro Oliveira

Alvaro Oliveira

Alvaro is great at matching technologies and people to projects. At Toptal, he successful matched thousands of developers with clients.

Big Data: Prescription for the Pharmaceutical R&D Plight

Pharma R&D is a notoriously long and arduous process, and it can take more than 10 years and $2.6 billion to bring a single drug to market. Among the biggest players, the return on investment for R&D fell to 3.7% in 2016. However, a solution could be data analytics, which enhances and accelerates drug development.

This article examines the current state of drug development, and how big data can improve its different components: drug discovery, clinical trial design, and adverse drug reaction detection.

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Melissa Lin

Melissa Lin

Melissa has worked in ECM, tech startups, and management consulting, advising Fortune 500 companies across multiple sectors.

Tips to Attract, Manage, and Retain Software Developers

What makes software developers tick? With this theme in mind, we will present some ways to retain employees that we have identified in successful software development teams.

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Fernando Martinez

Fernando Martinez

Fernando is a veteran systems and computing engineer with 30 years of experience. He has developed in Java, C#, SQL Server, and more.

Customer Journey Maps: What They Are and How to Build One

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

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Bree Chapin

Bree Chapin

Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.

Getting Started With TensorFlow: A Machine Learning Tutorial

TensorFlow is more than just a machine intelligence framework. It is packed with features and tools that make developing and debugging machine learning systems easier than ever.

In this article, Toptal Freelance Software Engineer Dino Causevic gives us an overview of TensorFlow and some auxiliary libraries to debug, visualize, and tweak the models created with it.

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Dino Causevic

Dino Causevic

Dino (BCS) has 6+ years in software development, specializing in back-end and security work using Java, Elasticsearch, .NET, and Python.

How to Design an Effective Landing Page

Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

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Stelian Subotin

Stelian Subotin

Stelian is a UI designer with over seven years of experience in designing and building projects of different scales from the ground up.

Meal Kit Industry Blues: How Can Blue Apron Lift Its Malaise?

In the past five years, Blue Apron has brought meal kits to the masses and commands a 40% market share in the USA. Yet all is not rosy; its financial losses have continually accelerated and it has ceded 17% of its market share in the past year.

Amazon buying Whole Foods on the eve of its 2017 IPO could have just been bad luck, or prescient signs of what’s to come for Blue Apron. This article looks at ways that the business can get its house in order and win back the Millennial kitchen.

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Michael Yarmo

Michael Yarmo

Mike’s an expert in the consumer goods and logistics space. As a PE investor he has sold and invested in a range of businessess

Quick Wins in the Enterprise With Salesforce AppExchange

AppExchange offers some solid wins for any company using Salesforce.

In this article, Freelance Salesforce Developer Fahad Munawar Khan explains how easy it is to get up and running with Salesforce AppExchange, and reveals some apps that are must-haves for any enterprise looking to boost their productivity.

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Fahad Munawar Khan

Fahad Munawar Khan

Fahad is a Salesforce Certified Force.com Developer and web developer since 2011, including being a senior dev for clients like Honeywell.

From Solving Equations to Deep Learning: A TensorFlow Python Tutorial

TensorFlow makes implementing deep learning on a production scale a breeze. However, understanding its core mechanisms and how dataflow graphs work is an essential step in leveraging the tool’s power.

In this article, Toptal Freelance Software Engineer Oliver Holloway demonstrates how TensorFlow works by first solving a general numerical problem and then a deep learning problem.

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Oliver Holloway

Oliver Holloway

Oliver is a versatile full-stack software engineer with more than 7 years of experience and a postgraduate mathematics degree from Oxford.

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