Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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The Value of User Research

Unlock the full potential of your product’s UX with the power of user research. Find out how data analytics, user reviews, customer interviews, market research, and usability testing can transform design solutions to exceed your audience’s expectations.

11-minute readContinue Reading
Frauke Seewald

Frauke Seewald

Frauke is a senior UX designer and user researcher with a background in psychology. Her ability to craft user-centric design solutions comes from years of experience in UX research and a deep understanding of what users need and want. She has worked with companies such as Swisscom, Telus, and Crealogix.

Database Migrations: Turning Caterpillars into Butterflies

For a large codebase, managing database schema can become tedious, especially if you maintain multiple testing environments or customers that update the product at different paces. Sometimes, documenting the latest schema or database changes isn’t enough.

In this article, Toptal Database Engineer Ivan Pavlov introduces us to concepts that help manage database states.

11-minute readContinue Reading
Ivan Pavlov

Ivan Pavlov

Ivan has both back-end and front-end development experience. He has built software for banks, medical organizations and city administration.

Is $4.2 Billion Reasonable? How to Evaluate Instacart's Valuation

Grocery delivery startup Instacart has recently been valued at $4.2 billion. In this article, Management Consultant Patrick Gaffney works backwards and uses some basic assumptions to determine if the valuation is reasonable.

With companies opting to stay private for longer, analyzing private companies in this way can help us better understand industries typically shrouded in secrecy and provide clarity on the efficacy of certain business models.

17-minute readContinue Reading
Patrick Gaffney

Patrick Gaffney

Ranked #1 by Institutional Investor for his coverage of EMEA real estate, Patrick specializes in equity research and financial analysis.

What Game UX Can Teach Us About Product Design

As several successful big brand products have demonstrated, designers can leverage game design concepts by adopting a game designer’s mindset to design better, more engaging products.

8-minute readContinue Reading
Guilherme Ricardo Bova

Guilherme Ricardo Bova

Guilherme specializes in design thinking and UX. He worked for clients including Intel, Panasonic, Bayer, and Johnson & Johnson.

A New Frontier: Blockchain Energy Solutions

Innovative energy companies are deploying blockchain to streamline operations and improve customer experience. Building on our first article, we explore case studies in energy and highlight similar themes and lessons for exploring real-world blockchain applications.

10-minute readContinue Reading
Matt Dixon

Matt Dixon

As a sales and finance specialist, Matt has raised over $30m for his businesses, in addition to founding his own wellness company.

Earnouts: Structures for Breaking Negotiation Deadlocks

The discipline of mergers and acquisitions is a complex and labyrinthine one, peppered with its share of false starts, thrilling chases, and heartbreaking shortfalls.

Toptal Management Consultant Javier Enrile explores the use and structuring of earnouts as one of the most effective tools for the M&A practitioner seeking to break negotiation deadlocks and mitigate risk.

14-minute readContinue Reading
Javier Enrile

Javier Enrile

Javier has 16 years of experience in mid-market M&A and VC, with 35 completed transactions and hundreds of others evaluated and negotiated.

Virtual Reality: Catalyzing the Future of Work

Often associated with gaming, virtual reality has the potential to drive the future of a wide range of industries. This article outlines how virtual reality will change the face of healthcare, manufacturing, and journalism.

8-minute readContinue Reading
Toptal Research

Toptal Research

In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.

How to Conduct Effective UX Research: A Guide

Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

11-minute readContinue Reading
Ivan Annikov

Ivan Annikov

Ivan is a full-stack product designer and UI/UX expert who specializes in cross-platform SaaS products and business tools for enterprise and SMBs. He has held many roles over his two decades in the field, including head of design at LeadGenius, a Y Combinator company that builds sales automation tools for companies such as Google and IBM.

Startup Financing for Founders: Your Companion Checklist

Attention on the financial aspects of startups tends to focus on the external measure of fundraising. Yet before this, there are many aspects for an entrepreneur to consider regarding setting their business up for financial success.

In this article, we address eight vital considerations to take around the equity, budget, and valuation components of a startup.

14-minute readContinue Reading
Carolyn Deng, CFA

Carolyn Deng, CFA

A Wharton MBA and CFA, Carolyn has executed 20+ VC/PE deals, managed a $700M portfolio and is a fundraising, growth and M&A specialist.

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