Toptal Blog

We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

Our Express.js REST API series ends with a bang! Learn how to add a Dockerized MongoDB instance, Mongoose, JWT authentication, user permissions, and automated testing with Mocha, Chai, and SuperTest.

While React is often lauded for making front-end development more efficient, this popular library can be problematic for search engines.

In this article, Toptal data visualization engineer Vineet Markan examines why React is challenging for SEO and outlines what software engineers can do to improve the search rankings of React websites.

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

Pandemic-necessitated remote work arrangements brought the office and all of its pitfalls into the home. The future of virtual work will look entirely different.

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

Coinbase is among the hundreds of cryptocurrency exchanges that have sought to fill a gap left by the mainstream, for years offering investors the only platforms for investing in Bitcoin and other tokens. However the industry has matured, and the mainstream is warming up to crypto, making the exchange business hotly contested and challenging leaders like Coinbase.

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.